Search Engine Optimization Specialist

Adsrabbit Pakistan, a leading free classifieds platform, offers users an accessible marketplace to post and discover a wide variety of listings. The platform supports both individuals and businesses in promoting products and services to a broad audience, focusing on usability and reach to simplify online buying and selling within local and regional markets. The company prioritizes efficient search visibility and user engagement, creating significant opportunities for growth in digital marketing and SEO.

This full-time, on-site position based in Gujranwala is for a Search Engine Optimization Specialist. The role centers on enhancing the platform’s visibility on search engines through detailed keyword research, on-page SEO implementation, and regular SEO audits. The specialist will be responsible for monitoring website performance using web analytics tools, identifying technical and content-related SEO issues, and recommending data-driven improvements. Additionally, the role involves planning and executing ethical link-building strategies, collaborating closely with content and development teams, and staying updated with the latest search engine algorithm changes and SEO best practices.

Key Responsibilities
- Conduct comprehensive keyword research to optimize website content and structure for improved search engine rankings.
- Perform regular SEO audits to identify and resolve technical and content-related issues affecting site performance.
- Develop and implement effective link-building strategies to acquire and maintain high-quality, relevant backlinks.
- Monitor website performance using web analytics tools, analyze user behavior, and prepare detailed SEO performance reports.
- Collaborate with content creators and development teams to ensure SEO best practices are integrated across the platform.
- Stay informed about search engine algorithm updates and industry trends to continuously refine SEO strategies.

Required Qualifications
- Proven experience of at least 2 years in keyword research and on-page SEO optimization.
- Strong ability to conduct thorough SEO audits and identify both technical and content-related issues.
- Demonstrated skills in link building and maintaining quality backlinks.
- Proficiency in web analytics tools for tracking performance and analyzing user behavior.
- Solid understanding of search engine algorithms, technical SEO fundamentals, and current industry best practices.
- Effective communication and collaboration skills to work efficiently with cross-functional teams.

Preferred Qualifications and Benefits
- Experience in digital marketing or managing SEO for online marketplaces or classifieds platforms is highly advantageous.
- A degree or certification in marketing, computer science, communications, or a related field is preferred but not mandatory.

This role offers the opportunity to contribute directly to the growth and visibility of a dynamic online classifieds platform, working on-site at the company’s location in Main Market Royal Palm City, Gujranwala. Candidates passionate about SEO and digital marketing, eager to apply their skills in a fast-paced environment, will find this position rewarding.

For more information about the company and its platform, please visit www.adsrabbit.pk.