Search Engine Optimization Specialist

We are seeking a creative and results-oriented SEO & Social Media Marketing Specialist to join our growing team in Islamabad (I-8) on a full-time, on-site basis. The ideal candidate will play a key role in enhancing our online presence, driving website traffic, and expanding our brand through strategic digital marketing efforts. This position requires a motivated individual with a strong understanding of SEO and social media platforms, capable of delivering measurable results and contributing to the company’s growth.

Key Responsibilities

SEO:
- Conduct thorough keyword research to improve search engine rankings.
- Implement both on-page and off-page SEO strategies to optimize website performance.
- Optimize website content, landing pages, URLs, and metadata for better visibility.
- Monitor website traffic, search rankings, and overall SEO performance regularly.
- Manage link-building initiatives and identify backlink opportunities.
- Stay current with Google algorithm updates and emerging SEO trends to maintain competitive advantage.

Social Media Marketing:
- Manage and grow social media accounts including Facebook, Instagram, LinkedIn, and TikTok.
- Develop and execute comprehensive social media marketing strategies aligned with business goals.
- Create and publish engaging content such as posts, reels, stories, and videos to boost audience interaction.
- Oversee monthly content calendars and ensure timely posting schedules.
- Monitor engagement metrics, respond to comments and messages, and track account performance.
- Design campaigns aimed at increasing brand awareness and expanding audience reach.
- Analyze social media insights and prepare detailed performance reports for continuous improvement.

Required Qualifications
- Proven experience in SEO and social media marketing with a strong track record of success.
- In-depth knowledge of keyword research techniques and website optimization best practices.
- Experience managing multiple social media platforms effectively.
- Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Familiarity with social media management tools to streamline content scheduling and monitoring.
- Basic graphic design skills, particularly using Canva or similar platforms.
- Excellent communication, creativity, and analytical abilities.
- Strong project management skills with the ability to meet deadlines consistently.

Preferred Qualifications and Benefits
- Experience running Facebook and Instagram advertising campaigns.
- Knowledge of Google Ads and pay-per-click (PPC) marketing.
- Understanding of local SEO strategies and Google Business Profile optimization.
- Basic knowledge of HTML and CSS for minor website adjustments.
- Video editing skills for creating reels and short-form social media content.

We offer a competitive salary that reflects your experience, along with opportunities for career growth and professional development. Our work environment supports flexibility and encourages collaboration within a supportive team. You will gain exposure to a variety of digital marketing projects, helping you expand your skill set and advance your career.

If you are passionate about SEO and social media marketing and eager to contribute to a dynamic company, we encourage you to apply. We look forward to reviewing your CV and portfolio.