Search Engine Optimization Specialist

MomSEO, a UK-based white label SEO partner, specializes in scalable link building and off-page growth strategies tailored for agencies and growth-driven brands. The company works closely with digital agencies, SaaS firms, and eCommerce businesses to deliver high-authority backlinks, editorial placements, and targeted outreach campaigns that enhance SEO performance. Utilizing white-hat, compliance-focused methods, MomSEO combines data insights with manual outreach to secure placements on trusted, niche-relevant publishers. Their services include white label link building, guest posting, niche edits, customized SEO outreach, and website optimization, all aimed at long-term results and transparent reporting. Headquartered in Gloucester, England, MomSEO operates as a behind-the-scenes partner, enabling clients to scale their SEO outcomes without increasing operational workload.

This full-time, on-site Search Engine Optimization Specialist role is based in Punjab, Pakistan. The specialist will be responsible for managing comprehensive SEO initiatives, including keyword research, technical and on-page audits, and optimizing website content and structure to improve search visibility. The position requires close collaboration with content and development teams to implement SEO best practices, identify growth opportunities in competitive niches, and ensure all strategies adhere to white-hat, compliance-oriented guidelines.

Key Responsibilities

- Plan and execute effective link-building campaigns to enhance domain authority and search rankings.
- Conduct thorough keyword research, including search intent analysis and competitive keyword mapping.
- Perform detailed technical and on-page SEO audits, recommending improvements for website performance.
- Optimize website content, meta tags, internal linking, and site architecture to maximize search visibility.
- Monitor SEO campaign performance using web analytics tools such as Google Analytics, Search Console, Ahrefs, and SEMrush.
- Prepare clear, data-driven reports for internal stakeholders to track progress and inform strategy adjustments.
- Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated across all digital assets.
- Identify new growth opportunities within competitive niches and adjust strategies accordingly.
- Maintain compliance with white-hat SEO guidelines and industry standards throughout all activities.

Required Qualifications

- Proven expertise in keyword research, including understanding search intent and competitive analysis.
- Experience conducting comprehensive SEO audits with actionable recommendations for technical and content improvements.
- Proficiency in ethical link-building techniques, outreach, and off-page SEO strategy development.
- Strong working knowledge of SEO and web analytics tools such as Google Analytics, Search Console, Ahrefs, and SEMrush.
- Solid understanding of on-page SEO elements including meta tags, internal linking, site architecture, and content optimization.
- Familiarity with CMS platforms like WordPress or Shopify and basic HTML/CSS skills for on-site adjustments.
- Excellent analytical and problem-solving abilities with a keen eye for detail and data accuracy.
- Effective communication and teamwork skills to collaborate with cross-functional teams.
- Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits

Experience working with agencies, SaaS companies, or eCommerce businesses is highly advantageous. Exposure to specialized niches such as cryptocurrency, casino, or CBD industries is considered a plus. This role offers the opportunity to work within a dynamic, growth-focused environment where SEO best practices and ethical standards are prioritized. Candidates will gain hands-on experience managing end-to-end SEO campaigns that deliver measurable results while contributing to the success of diverse clients worldwide.