Search Engine Optimization Specialist

3DM Solutions is a dynamic software and digital services company dedicated to supporting businesses from initial concept through online growth. The company specializes in delivering quick, cost-effective marketing solutions designed to enhance visibility and drive measurable business results. Joining 3DM means becoming part of a team focused on comprehensive digital brand identity and performance, working collaboratively to achieve client success.

Key Responsibilities:
The SEO Specialist will play a crucial role in enhancing organic search performance for client websites and digital assets. Daily tasks include conducting thorough keyword research to identify valuable search opportunities, performing detailed SEO audits that cover technical, content, and performance aspects, and optimizing on-page elements such as meta tags, headings, internal linking, and content. The specialist will also monitor web analytics using tools like Google Analytics and Google Search Console to track performance and inform strategy. Implementing effective link-building strategies to secure quality backlinks is another important responsibility. This role requires close collaboration with designers, developers, and marketing teams to ensure SEO efforts align with broader brand and campaign objectives. The position is full-time and on-site in Karachi, with active participation expected in team meetings, project reviews, and continuous optimization initiatives.

Required Qualifications:
Candidates should hold a Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or possess equivalent practical experience. Strong skills in keyword research and the ability to identify high-value search opportunities are essential. Experience conducting comprehensive SEO audits—including technical, content, and performance evaluations—is required. Proficiency in on-page SEO techniques such as optimizing meta tags, headings, internal linking, and content is necessary. Candidates must be knowledgeable about link-building strategies and best practices for acquiring quality backlinks. Familiarity with web analytics tools, including Google Analytics and Google Search Console, is important for monitoring and reporting SEO performance. Experience using common SEO tools like Ahrefs, SEMrush, Moz, or their equivalents is expected. Strong analytical and problem-solving skills, attention to detail, and the ability to prepare clear reports are critical. Effective communication and collaboration skills are needed to work seamlessly with cross-functional teams on-site in Karachi. Additionally, candidates should stay current with SEO trends, search engine guidelines, and industry best practices.

Preferred Qualifications and Benefits:
Basic knowledge of AEO (Answer Engine Optimization) and GEO (Geographical SEO) is considered a plus, enhancing the candidate’s ability to optimize for evolving search environments. The role offers a competitive salary range of PKR 60,000 to 75,000 and the opportunity to work in a vibrant, growth-oriented company located in the MACHS area of Karachi. This full-time, on-site position provides a collaborative environment where continuous learning and professional development are encouraged.

This role is ideal for candidates passionate about SEO and digital marketing who are eager to contribute to a company focused on delivering impactful digital solutions and measurable results.