Search Engine Optimization Specialist

Code Encoders is a technology studio led by senior engineers and product architects, collaborating with startups and enterprises to design and build scalable, secure, and maintainable digital products. With over a decade of experience, we operate across healthcare, fintech, consumer platforms, blockchain, and artificial intelligence, delivering web and mobile applications, decentralized platforms, AI-powered solutions, and high-performance digital products. We emphasize practical innovation, technical excellence, and long-term partnerships that drive business growth.

We are seeking an experienced and results-driven Senior SEO, GEO, AEO & AI Search Optimization Specialist to join our Lahore office full-time. The ideal candidate will possess advanced skills in traditional and technical SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Search Experience Optimization (XEO), keyword research, and ethical link building. Expertise in professional SEO tools and modern AI platforms such as SEMrush, Ahrefs, Screaming Frog, ChatGPT, Claude, and other advanced AI tools is essential. This role requires independent project management, identifying ranking opportunities, solving complex SEO challenges, and delivering measurable improvements in organic search visibility and brand presence across both traditional and AI-powered search platforms.

Key Responsibilities

Advanced SEO Strategy & Keyword Research
Develop and implement comprehensive SEO strategies for multiple websites. Conduct in-depth keyword research, competitor and search intent analysis. Identify high-volume, low-competition, and high-converting keywords. Create keyword clusters, topical maps, and content strategies while analyzing keyword difficulty, search volume, CPC, and ranking potential. Identify content gaps and competitor weaknesses to improve keyword rankings and organic traffic.

Technical SEO
Perform detailed technical SEO audits using tools like Screaming Frog. Resolve issues related to crawling, indexing, canonicalization, redirects, and duplicate content. Optimize website architecture, URL structures, internal linking, and XML sitemaps. Analyze Core Web Vitals, page speed, and mobile performance. Implement and validate schema markup and structured data, collaborating closely with developers for technical improvements.

GEO – Generative Engine Optimization
Enhance website and brand visibility on AI-powered search platforms. Optimize content for AI-generated answers and generative search experiences. Improve brand mentions, citations, and entity recognition across platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Understand AI search mechanisms for content discovery and referencing.

AEO – Answer Engine Optimization
Optimize content for featured snippets, People Also Ask, and direct answers. Develop question-based content and FAQ strategies. Implement structured data and schema markup relevant to conversational and voice-based searches, improving visibility on answer engines.

XEO – Search Experience Optimization
Enhance website content and structure to meet modern search experience standards. Improve content readability, relevance, and alignment with search intent. Optimize user experience and accessibility, adapting to evolving search engine features.

Advanced Link Building & Off-Page SEO
Design and execute ethical white-hat link-building campaigns through guest posting, digital PR, niche edits, and outreach. Conduct competitor backlink analysis and link gap research. Identify authoritative websites for backlink acquisition and analyze referring domains, anchor text distribution, and backlink quality to boost website authority and trust.

AI Tools & AI-Powered SEO Workflows
Demonstrate expert-level proficiency with AI tools such as ChatGPT, Claude AI, Google Gemini, and Perplexity AI for keyword research, SEO audits, competitor analysis, content optimization, and strategy development. Utilize advanced prompt engineering to automate SEO research, reporting, and repetitive tasks while maintaining content quality and originality.

SEO Tools & Analytics
Strong practical experience with SEMrush, Ahrefs, Screaming Frog SEO Spider, Google Search Console, Google Analytics 4, Google Keyword Planner, Google PageSpeed Insights, Looker Studio, and other advanced SEO and AI tools.

Reporting & Performance Optimization
Monitor keyword rankings, organic traffic, conversions, and search visibility. Prepare weekly and monthly SEO performance reports. Analyze competitors and identify growth opportunities. Track backlink acquisition and develop data-driven recommendations for continuous campaign improvement.

Required Qualifications
- 3–5 years of professional SEO experience with advanced technical, on-page, and off-page expertise.
- Expert-level skills in keyword research and search intent analysis.
- Proven success in white-hat link-building campaigns.
- Practical knowledge of GEO, AEO, and XEO methodologies.
- Advanced proficiency in ChatGPT, Claude, and AI-powered SEO workflows.
- Strong understanding of Google ranking algorithms, crawling, indexing, and search guidelines.
- Experience managing multiple websites and SEO projects independently.
- Excellent analytical, communication, and problem-solving skills.
- Portfolio demonstrating verifiable SEO performance results.

Preferred Qualifications and Benefits
- Opportunity to work on international SEO projects across diverse industries.
- Collaboration with an experienced development and technology team.
- Exposure to competitive markets and professional growth with ownership of SEO strategies.
- A collaborative, performance-driven work environment focused on innovation and excellence.

The successful candidate will be expected to conduct comprehensive SEO audits, develop actionable 30-day plans, perform keyword and competitor research, identify technical issues, and create content and backlink strategies. Early measurable progress and a clear execution roadmap are essential, though specific ranking positions cannot be guaranteed within a fixed timeframe.

We seek a hands-on SEO expert with proven results and advanced AI skills, not just theoretical knowledge or basic AI content generation experience.