Search Engine Optimization Specialist

We are seeking a highly skilled SEO specialist to take full ownership of the SEO execution process, from conducting technical audits to optimizing content and building high-quality backlinks. This role requires a proactive individual who can quickly identify keyword opportunities, leverage advanced AI tools, and implement modern SEO strategies to drive measurable results. You will work closely with cross-functional teams to ensure alignment between organic and paid search efforts, contributing to the overall growth of our online presence.

Key Responsibilities

- Identify and prioritize low-to-medium difficulty keywords within a 2 to 4-week timeframe using targeted and efficient execution strategies.
- Utilize AI-powered tools such as ChatGPT, Claude, Surfer SEO, Jasper, and Frase to scale on-page SEO, content creation, and internal linking efforts.
- Develop and implement contemporary backlink strategies including digital PR, HARO/Connectively outreach, niche edits, and guest posting campaigns.
- Automate repetitive SEO tasks such as meta tag optimization, schema markup generation, content brief creation, and audit reporting to improve workflow efficiency.
- Perform comprehensive technical SEO audits to address issues related to crawlability, indexation, Core Web Vitals, and overall site architecture.
- Monitor keyword rankings, website traffic, and conversion metrics, providing clear and actionable performance reports to the team.
- Collaborate with Google Ads and content teams to ensure cohesive strategies across paid and organic channels.

Required Qualifications

- Minimum of 3 years of hands-on SEO experience with a proven track record of achieving ranking improvements.
- Strong knowledge of current backlink acquisition methods, avoiding outdated or spammy tactics such as PBNs.
- Expertise in keyword research, identifying quick-win opportunities, and executing strategies with speed and accuracy.
- Proficiency with SEO tools including Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics 4 (GA4).
- Experience with programmatic and automated SEO techniques, such as auto-generating optimized pages and performing bulk on-page updates.

Preferred Qualifications and Benefits

- Experience working in a fast-paced environment with the ability to manage multiple projects simultaneously.
- Familiarity with integrating SEO strategies alongside paid advertising campaigns for maximum impact.
- Opportunity to work from 4 PM to 1 AM, based in Bahria Town Lahore, providing flexibility for candidates comfortable with this schedule.

This role offers the chance to lead SEO initiatives within a dynamic team, utilizing cutting-edge tools and strategies to drive organic growth. If you are passionate about SEO and eager to make a significant impact, we encourage you to apply.