Search Engine Optimization Specialist

We are seeking a results-oriented SEO Specialist with 2 to 3 years of hands-on experience, particularly focused on e-commerce platforms. The ideal candidate will have a strong background in optimizing online stores to improve organic traffic, keyword rankings, and overall sales performance. This role is based in Johar Town with working hours from 7 PM to 4 AM, offering an exciting opportunity to contribute to a dynamic digital marketing team.

Key Responsibilities:
- Develop and implement effective SEO strategies tailored for e-commerce websites.
- Conduct comprehensive keyword research, competitor analysis, and SEO audits to identify growth opportunities.
- Optimize product pages, category pages, and overall site content to enhance search engine visibility.
- Manage on-page, off-page, and technical SEO aspects to ensure best practices are followed.
- Utilize tools such as Google Analytics 4 (GA4), Google Search Console, SEMrush, and Ahrefs to monitor and report on SEO performance.
- Collaborate with paid advertising teams to align SEO efforts with Google Ads and Meta Ads campaigns, focusing on conversion rate optimization (CRO).
- Stay updated with the latest trends in AI SEO, AEO (Answer Engine Optimization), and GEO (Geographical SEO) to maintain competitive advantage.
- Continuously analyze and improve organic traffic, lead generation, and sales metrics through data-driven decisions.

Required Qualifications:
- Minimum of 2 to 3 years of proven experience in SEO and digital marketing, specifically within the e-commerce sector.
- Strong expertise in Shopify, WooCommerce, or Magento platforms.
- In-depth knowledge of on-page, off-page, and technical SEO techniques.
- Proficiency in keyword research, competitor analysis, and SEO auditing tools.
- Experience working with GA4, Google Search Console, SEMrush, and Ahrefs.
- Understanding of Google Ads, Meta Ads, and conversion optimization strategies.
- Ability to optimize product and category pages effectively while developing content strategies aligned with SEO goals.
- Familiarity with AI-driven SEO practices and emerging trends such as AEO and GEO optimization.

This position offers the chance to work in a fast-paced environment where your SEO expertise will directly impact the growth and success of e-commerce initiatives. If you are passionate about digital marketing and have a proven track record of driving organic growth, we encourage you to apply.