Search Engine Optimization Specialist

BoostHub is looking for a driven and results-oriented Senior SEO & Lead Generation Expert to join our core team on-site in Multan. This role focuses on leading comprehensive SEO strategies with a clear emphasis on generating qualified business leads, conversions, and revenue growth rather than just improving keyword rankings. The ideal candidate recognizes that achieving top search rankings is only valuable when it translates into tangible business outcomes. Expertise in On-Page SEO, Technical SEO, AI Search Optimization, Conversion Rate Optimization (CRO), and strategic lead funnel development is essential.

Key Responsibilities

Lead-Driven Strategy & Conversion Optimization:
Develop keyword research and content strategies centered on high-intent, commercial, and transactional search queries that drive real sales inquiries and leads. Optimize landing pages, CTAs, lead capture forms, and sales funnels to maximize conversion rates. Implement and monitor event tracking in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for form submissions, phone calls, WhatsApp inquiries, and live chats. Additionally, optimize websites for AI-driven search platforms such as Google SGE, Perplexity, ChatGPT, and Gemini to attract high-intent users.

On-Page Optimization & Content Strategy:
Design content architecture that aligns with client buyer personas and decision-making processes, structuring headings and semantic elements accordingly. Craft compelling Meta Titles and Descriptions aimed at driving clicks from potential buyers. Deploy advanced structured data markups, including LocalBusiness, Product, FAQ, and Service schemas, to enhance local lead capture and rich search results. Optimize media assets through image compression, proper file naming, and alt tags to improve page load speed and visual search capabilities.

Off-Page Strategy & Local Authority:
Manage and optimize Google Business Profiles to improve local map pack rankings and maintain consistent Name, Address, Phone (NAP) information, boosting local calls and direction requests. Plan and execute strategic link-building and digital PR campaigns to attract relevant referral traffic and target buyers. Conduct competitor analysis to identify gaps in lead generation tactics, backlink profiles, and landing page funnels.

Technical SEO & Site Performance:
Audit and address Core Web Vitals issues such as LCP, CLS, and INP to ensure fast page loading and a smooth user experience. Resolve technical issues including Google Search Console errors, 404 pages, redirect loops, and crawl budget inefficiencies using tools like Screaming Frog and Sitebulb. Conduct mobile-first audits to guarantee responsive design, fast form rendering, and tap-to-call functionality across devices.

Required Qualifications

- Minimum 3–4 years of hands-on SEO experience with a proven track record of generating business leads and revenue growth.
- Submission of verifiable proof of past lead generation results is mandatory (examples include Google Search Console traffic growth, lead volume screenshots, form fill metrics, or client case studies). Applications without proof will not be considered.
- Strong proficiency in GA4, Google Tag Manager, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Solid understanding of CRO principles, lead funnels, UX best practices, and local business lead generation strategies.
- Technical expertise with WordPress, Rank Math or Yoast SEO plugins, and familiarity with page builders such as Elementor or WPBakery.
- Availability to work on-site in Multan is required.

Preferred Qualifications and Benefits

BoostHub offers a competitive salary package with performance-based incentives tied directly to lead growth. This position provides a leadership opportunity within a rapidly scaling digital agency and hands-on involvement with high-value regional and international client campaigns. Candidates will gain valuable experience driving impactful SEO and lead generation initiatives in a dynamic environment.

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This role is ideal for a senior SEO professional passionate about driving measurable business results through strategic optimization and innovative lead generation tactics.