Marketing Manager roles and responsibilities:

  • Develop and manage digital marketing campaigns
  • Manage the organization’s website
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Promote the company’s products and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Compile performances in the report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Conduct keyword research according to the latest keyword research strategies.
  • Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Build a social media marketing strategy and execute it through competitive and audience research.
  • Optimize company pages with each social media platform to increase the company’s social content visibility.
  • Achieve audience engagement, website traffic, and revenue by exploiting all digital the marketing aspects of the social media marketing roadmap.
  • Optimize the marketing conversion paths.
  • Optimize lead-to-customer conversion rate.
  • Achieve maximum ROI in paid search campaigns by collecting and analyzing data and identifying trends and insights.
  • Optimize the landing pages of paid search engine marketing campaigns.
  • Research and analyze advertising links of the competitors.
  • Manage the expense and budget of campaigns and estimate monthly costs.
  • In-depth website analysis.
  • Manage company’s App
  • Will report and coordinate with the operations department for all marketing-related work.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from banners to hard copy brochures, menus, and standees.
  • Will direct and oversees marketing department related all tasks.

Requirements:

  • BS/MS degree in Marketing or a related field.
  • At least 3 years of proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Oct 09, 2022
Posting Date:
Sep 08, 2022

Second Cup Coffee Co.

Hotel Management / Restaurants · 51-100 employees - Islamabad

pSecond Cup Coffee Co./p

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