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Posted Sep 08, 2022 436 views
Marketing Manager roles and responsibilities:
- Develop and manage digital marketing campaigns
- Manage the organization’s website
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Promote the company’s products and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Compile performances in the report using Google Analytics program.
- Keep attention to the updates of Google’s Algorithm.
- Conduct keyword research according to the latest keyword research strategies.
- Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
- Promote the brand’s products and services on various social media channels.
- Build a social media marketing strategy and execute it through competitive and audience research.
- Optimize company pages with each social media platform to increase the company’s social content visibility.
- Achieve audience engagement, website traffic, and revenue by exploiting all digital the marketing aspects of the social media marketing roadmap.
- Optimize the marketing conversion paths.
- Optimize lead-to-customer conversion rate.
- Achieve maximum ROI in paid search campaigns by collecting and analyzing data and identifying trends and insights.
- Optimize the landing pages of paid search engine marketing campaigns.
- Research and analyze advertising links of the competitors.
- Manage the expense and budget of campaigns and estimate monthly costs.
- In-depth website analysis.
- Manage company’s App
- Will report and coordinate with the operations department for all marketing-related work.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from banners to hard copy brochures, menus, and standees.
- Will direct and oversees marketing department related all tasks.
Requirements:
- BS/MS degree in Marketing or a related field.
- At least 3 years of proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Gender:
No Preference
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Oct 09, 2022
Posting Date:
Sep 08, 2022
Second Cup Coffee Co.
Hotel Management / Restaurants · 51-100 employees - Islamabad
pSecond Cup Coffee Co./p
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