Semantic SEO Expert(6 PM - 3 AM)

We are seeking a skilled Semantic SEO Specialist with expertise in building topical authority using Koray Tuğberk Gübür’s framework. This role involves owning the structure, content, and internal linking of websites to enhance their search engine rankings through a deep understanding of entities, attributes, and query networks. The ideal candidate will be hands-on, able to translate semantic SEO principles into actionable content strategies that drive measurable results.

Key Responsibilities
- Develop comprehensive topical maps for both new and existing websites, identifying the central entity, source context, core and peripheral sections, and the contextual connections between them.
- Design semantic content networks that include Query Deriving Pages, hubs, and supporting nodes, ensuring every page serves a distinct purpose within the site architecture.
- Create detailed semantic content briefs outlining question-based headings, entity-attribute coverage, contextual vectors, and internal linking strategies.
- Define query and document templates tailored to various page types such as services, locations, and informational content.
- Review writer drafts against briefs and provide clear, actionable feedback to ensure alignment with semantic SEO goals.
- Conduct audits of existing sites to identify topical gaps, content cannibalization, weak contextual flow, and suboptimal internal linking structures.
- Perform competitor and Seed Site analyses to uncover content coverage gaps and new ranking opportunities.
- Plan and implement schema markup (JSON-LD) to enhance entity understanding and support rich search results.
- Monitor organic search performance using tools like Google Search Console and Ahrefs, reporting insights and recommending adjustments.
- Collaborate closely with writers, developers, and designers to ensure SEO recommendations are correctly implemented.

Required Qualifications
- Minimum of 4 years’ experience in SEO, with at least 2 years applying semantic SEO or topical authority frameworks in practical projects.
- Proficient knowledge of Koray’s framework, including topical maps, source context, central entity, contextual coverage, flow, and information responsiveness.
- Strong understanding of entities, attributes, semantic triples, and how search engines interpret semantic meaning.
- Demonstrated success in building topical maps and content briefs that have led to measurable improvements in rankings or traffic.
- Experience using SEO tools such as Ahrefs, Google Search Console, and Screaming Frog (or similar crawlers).
- Solid grasp of internal linking strategies, anchor text optimization, and site architecture best practices.
- Familiarity with JSON-LD schema markup implementation.
- Excellent written English skills with the ability to communicate complex SEO concepts clearly to writers and stakeholders.
- Data-driven mindset with a habit of testing, documenting results, and iterating based on findings.

Preferred Qualifications and Benefits
- Experience working in YMYL (Your Money Your Life) niches such as healthcare, medical billing, finance, or legal sectors.
- Background in local SEO and managing multi-location sites, including international or GCC markets.
- Knowledge of NLP tools and entity extraction technologies like Google NLP API or TextRazor.
- Experience managing a team of content writers.
- A portfolio or case studies demonstrating before-and-after results from semantic SEO projects.

Success in this role will be measured by timely delivery and approval of topical maps, clear and actionable content briefs that minimize revisions, growth in organic rankings and qualified leads, and maintaining a clean site architecture free of orphan pages or duplicate internal link targets.

This position requires working on-site. Candidates are encouraged to submit their CV along with examples of topical maps or content briefs they have developed (with client details anonymized), and a brief description of a project where semantic SEO significantly impacted performance.

Applicants should be prepared to answer questions regarding their experience with Koray’s framework, share links to semantic briefs they have created, and provide examples of websites where they have implemented this methodology.