We are seeking a Senior PPC Manager to lead and optimize paid advertising campaigns for our e-commerce brands. The ideal candidate will have a strong background in managing PPC campaigns, with a focus on driving performance through data analysis and strategic decision-making. This role requires hands-on experience with campaign setup, keyword research, bidding strategies, budget management, and performance tracking to maximize return on ad spend.
Key Responsibilities:
- Manage end-to-end paid advertising campaigns across various platforms.
- Conduct thorough keyword research and implement effective bidding strategies.
- Monitor campaign performance metrics such as ROAS, ACOS, CTR, CPC, and conversion rates.
- Analyze data regularly to identify trends and optimize campaigns for better results.
- Prepare detailed reports and communicate campaign performance to stakeholders.
- Collaborate with cross-functional teams to align PPC strategies with overall marketing goals.
Required Qualifications:
- Minimum of 3 years of experience in PPC and paid advertising management.
- Proven skills in campaign management and optimization techniques.
- Strong understanding of key performance indicators including ROAS, ACOS, CTR, CPC, and conversion metrics.
- Ability to analyze complex data sets and make informed, performance-driven decisions.
- Excellent communication skills with the ability to present clear and concise reports.
This is a full-time, onsite position based in Johar Town, Lahore. The office hours are from 5 PM to 2 AM. The salary range for this role is PKR 100,000 to 150,000 per month.
If you are passionate about paid advertising and eager to contribute to the growth of e-commerce brands through strategic PPC management, we encourage you to apply.