We are seeking a Senior PPC Manager to lead and optimize paid advertising campaigns for our e-commerce brands. The ideal candidate will have a strong background in managing PPC campaigns, with a focus on driving measurable results through data analysis and strategic decision-making. This role requires hands-on experience in campaign setup, keyword research, bidding strategies, budget management, and performance evaluation. The position is full-time and based onsite in Johar Town, Lahore, with office hours from 5 PM to 2 AM.
Key Responsibilities:
- Manage and optimize PPC campaigns across various platforms to maximize return on ad spend (ROAS) and reduce advertising cost of sales (ACOS).
- Conduct thorough keyword research to identify high-performing keywords and adjust bidding strategies accordingly.
- Monitor campaign performance metrics such as click-through rate (CTR), cost per click (CPC), and conversion rates to ensure goals are met.
- Analyze data regularly to identify trends, insights, and areas for improvement, making data-driven decisions to enhance campaign effectiveness.
- Prepare detailed reports and communicate campaign results and recommendations to stakeholders clearly and effectively.
- Collaborate with cross-functional teams to align paid advertising strategies with overall marketing objectives.
Required Qualifications:
- Minimum of 3 years of experience in PPC or paid advertising management, preferably within the e-commerce sector.
- Proven expertise in campaign management, optimization, and performance analysis.
- Strong knowledge of key PPC metrics including ROAS, ACOS, CTR, CPC, and conversion tracking.
- Proficiency in keyword research, bid management, and budget allocation.
- Ability to interpret complex data sets and translate insights into actionable strategies.
- Excellent communication skills with the ability to create clear and concise reports.
Position Details:
- Employment Type: Full-Time, Onsite
- Location: Johar Town, Lahore
- Working Hours: 5 PM to 2 AM
- Salary Range: PKR 100,000 – 150,000 per month
This role offers the opportunity to work in a dynamic environment focused on e-commerce growth through paid advertising. Candidates who are analytical, detail-oriented, and passionate about driving campaign success will find this position rewarding.