We are seeking a Senior PPC Manager to lead and optimize paid advertising campaigns for our portfolio of e-commerce brands. The ideal candidate will have a strong background in managing PPC campaigns, with a focus on driving measurable results through data analysis and strategic decision-making. This role requires hands-on experience in campaign management, keyword research, budget allocation, and performance evaluation to maximize return on ad spend and overall campaign effectiveness.
Key Responsibilities:
- Manage and optimize paid advertising campaigns across various platforms to achieve business goals.
- Conduct thorough keyword research and implement effective bidding strategies.
- Monitor campaign budgets and adjust spending to maximize ROI.
- Analyze campaign performance metrics such as ROAS, ACOS, CTR, CPC, and conversion rates.
- Make data-driven decisions to improve campaign outcomes and meet KPIs.
- Prepare and present regular performance reports to stakeholders.
- Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives.
Required Qualifications:
- Minimum of 3 years of experience in PPC or paid advertising management.
- Proven expertise in campaign management and optimization techniques.
- Strong skills in keyword research, bidding strategies, budget management, and performance analysis.
- Deep understanding of key performance metrics including ROAS, ACOS, CTR, CPC, and conversion tracking.
- Ability to analyze complex data sets and translate insights into actionable strategies.
- Excellent communication skills, with the ability to create clear and concise reports.
This is a full-time, onsite position based in Johar Town, Lahore. The working hours are from 5 PM to 2 AM to align with campaign monitoring and optimization needs. The salary range for this role is PKR 100,000 to 150,000 per month, commensurate with experience and expertise.
If you are a results-oriented PPC professional looking to make a significant impact within a dynamic e-commerce environment, we encourage you to apply and join our team.