We are looking for a Senior Amazon PPC Specialist who is highly skilled and results-driven, with extensive experience in managing and optimizing Amazon advertising campaigns. The successful candidate will have a strong grasp of Amazon’s advertising platforms and a passion for using data insights to enhance product visibility, drive traffic, and increase sales. This role requires a strategic thinker who can effectively leverage Amazon’s PPC tools to maximize campaign performance and contribute to overall business growth.
Key Responsibilities
- Plan, execute, and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display formats.
- Conduct comprehensive keyword research to improve targeting and campaign effectiveness.
- Optimize campaigns by adjusting bids, budgets, and targeting strategies to maximize return on investment.
- Monitor and analyze key performance indicators such as ACOS, ROAS, CTR, and conversions to evaluate campaign success.
- Perform A/B testing on ads, keywords, and targeting methods to identify the most effective strategies.
- Identify trends and opportunities for continuous improvement of campaign ROI.
- Generate detailed performance reports and provide actionable insights to stakeholders.
- Collaborate closely with content and product teams to ensure campaigns align with overall brand goals.
Required Qualifications
- At least 4 years of experience in Amazon PPC or related digital advertising roles.
- Strong knowledge of Amazon Seller Central and Vendor Central platforms.
- Proven ability to optimize and scale campaigns effectively.
- Skilled in making data-driven decisions to enhance campaign outcomes.
- Solid understanding of keyword research techniques and tools.
- Excellent analytical and problem-solving abilities.
Preferred Qualifications and Benefits
- Experience with tools such as Helium 10, Jungle Scout, or Data Dive.
- Basic knowledge of Amazon SEO and product listing optimization.
- Experience managing multiple accounts or brands simultaneously.
Job Details
This is a full-time, on-site position located in Johar Town, Lahore. Working hours are from 9:00 AM to 6:00 PM. The role offers an engaging work environment where your expertise in Amazon PPC will have a direct impact on business growth and brand success.