Senior Brand Manager

We are seeking an experienced Brand Marketing professional to lead the development and execution of brand strategies that drive growth across multiple sales territories, including regional and national markets. The ideal candidate will be responsible for enhancing brand visibility, expanding market presence, and supporting sales efforts through data-driven marketing initiatives. This role requires a strategic thinker with a strong background in brand portfolio management, product development, and campaign leadership to ensure consistent brand positioning and value.

Key Responsibilities

- Develop and forecast the overall brand strategy to build and manage the brand portfolio effectively.
- Increase brand-building activities to boost sales volume across various territories, including regional and national levels.
- Design and develop product packaging aimed at enhancing the brand image and consumer appeal.
- Drive brand expansion initiatives to increase the numeric sales count and market penetration.
- Evaluate brand positioning continuously and monitor brand performance through Value for Money (VFM) tracking.
- Collaborate with the Sales team by providing accurate marketing research and campaign data sourced from the SIS research department.
- Partner with vendors to uphold and strengthen brand value and ensure consistent brand support.
- Lead the creation and execution of marketing campaigns, extending brand lines to capture new opportunities.
- Work closely with relevant departments to develop and manage brand budget plans effectively.
- Provide detailed reporting to measure the effectiveness of marketing activities and offer strategic recommendations based on analysis of trade and consumer promotion programs.
- Monitor product catalog compliance and oversee testing reports in coordination with research agencies and the sales department.

Required Qualifications

- Master’s degree in Marketing, Brand Marketing, or an equivalent field.
- 7 to 9 years of hands-on experience in brand marketing or a closely related functional area.

This position offers the opportunity to play a pivotal role in shaping the brand’s market presence and driving sustainable growth through innovative marketing strategies. Candidates with a strong analytical mindset and proven leadership in brand management will thrive in this role.