Senior Content Marketer

We are seeking a strategic Senior Content Marketer who understands that exceptional content creation begins well before the writing process. The ideal candidate will excel at deep research, strategic page structuring, and building content wireframes. They will also be adept at leveraging AI as a powerful tool in content production while maintaining strong editorial judgment and accuracy.

Key Responsibilities:
- Own and develop content strategies for assigned brands, ensuring alignment with business goals and target audience needs.
- Conduct comprehensive research using primary sources, industry data, competitor analysis, search engine results pages (SERPs), and AI-driven search insights.
- Plan and architect website pages by defining fold-by-fold layouts and prioritizing content elements.
- Create detailed content wireframes and maps that guide designers and developers through execution.
- Utilize advanced AI tools for research, outlining, drafting, and editing, ensuring all content is fact-checked and meets editorial standards.
- Produce high-impact content including landing pages, pillar pages, case studies, email sequences, and video scripts.
- Structure content to optimize for featured snippets and AI search visibility.
- Collaborate closely with designers and editors to ensure content is visually compelling and take ownership of content performance metrics.

Required Qualifications:
- Minimum of 4 years’ experience in content marketing, content strategy, or senior copywriting roles.
- Proven, practical experience integrating AI tools into content production workflows.
- Demonstrated ability to architect and structure web pages, supported by wireframes or content maps included in your portfolio.
- Strong research, analytical, and fact-checking capabilities.
- Excellent writing skills across various formats such as long-form articles, landing pages, emails, social media posts, and video scripts.
- Working knowledge of SEO principles and an understanding of how AI answer engines discover and cite content.

Preferred Qualifications and Benefits:
- Experience with Figma or similar tools for wireframing.
- Skills in conversion copywriting.
- Experience developing AI workflows or prompt libraries that have been adopted by a team.
- Competitive monthly salary range of PKR 100,000 to PKR 160,000.
- Full-time, on-site position based in Gulshan-e-Iqbal, Karachi, with working hours from 9 PM to 6 AM, Monday through Friday.
- Candidates should be able to reliably commute or plan to relocate to Karachi’s Gulshan-e-Iqbal area before starting work.

Applicants will be asked about their current and expected salary and their experience in content marketing or strategy during the application process. This role requires in-person attendance and offers an opportunity to work within a dynamic team focused on innovative content marketing strategies enhanced by AI technology.