Senior Creative Strategist for Meta Advertising - TJ / 1887532

Our client, Aikon World LLC, is seeking a Senior Creative Strategist specializing in Meta Advertising based in Lahore. The ideal candidate will have extensive experience crafting high-impact creative strategies for diverse brands. This role demands a strong blend of expertise in Meta advertising, direct-response marketing, and a deep understanding of organic content, social media trends, and brand positioning. The Senior Creative Strategist will work closely with cross-functional teams to drive innovative campaigns that resonate with target audiences and deliver measurable results.

Key Responsibilities

- Develop and execute paid creative strategies tailored to clients across various industries.
- Conduct thorough research on target audiences, including their pain points, motivations, objections, and buying behaviors.
- Generate compelling ad concepts, angles, hooks, offers, scripts, headlines, and calls to action.
- Design structured creative-testing roadmaps covering different formats, messaging, hooks, and audience segments.
- Prepare detailed creative briefs and storyboards for designers, editors, and content creators to ensure clarity and alignment.
- Collaborate with media buyers to analyze campaign performance and address creative fatigue effectively.
- Identify successful creative patterns and recommend iterative improvements and scaling opportunities.
- Monitor competitor activities, industry trends, viral content formats, and utilize resources like the Meta Ad Library.
- Develop organic content strategies, including content pillars and editorial calendars, to complement paid efforts.
- Ensure all paid and organic content adheres to established branding, positioning, and communication guidelines.
- Lead and manage the creative team, reviewing deliverables to maintain high-quality standards across multiple client projects.
- Organize and document creative research, briefs, test results, insights, and winning advertisements for future reference.
- Present strategic recommendations and campaign insights clearly to both clients and internal teams.

Required Qualifications

- Proven experience in creative strategy development across multiple brands or industries.
- Strong expertise in Meta advertising platforms and direct-response marketing techniques.
- Excellent copywriting, storytelling, research, and communication skills.
- Solid understanding of organic content creation, branding principles, and social-first creative approaches.
- Knowledge of customer awareness stages, marketing funnels, and consumer psychology.
- Familiarity with various ad formats including user-generated content (UGC), short-form videos, static ads, carousels, and motion graphics.
- Experience managing creative professionals such as designers, video editors, copywriters, or content creators.
- Background working with e-commerce or performance marketing brands.
- Ability to effectively manage multiple campaigns, clients, and deadlines simultaneously.
- Proficiency in Meta Ads Manager, Meta Ad Library, Google Sheets, and project management tools.

This role offers an exciting opportunity to lead creative strategy within a dynamic environment, working with a variety of clients to shape impactful advertising campaigns. Candidates with a passion for innovation and a strong grasp of both paid and organic social media marketing will thrive in this position.