Senior Design Specialist

At AIO Marketing, you will lead the design function with full ownership, overseeing all creative output including social media, paid campaigns, web pages, sales decks, collateral, and event materials. You will manage the entire design system—setting standards, managing workflows, prioritizing projects, and integrating motion and 3D elements. With a keen eye for detail, you will balance quality and speed, ensuring exceptional work is delivered on time. Reporting to the Head of Marketing, you will be part of a dynamic in-house marketing team based in Islamabad, collaborating closely with social, product marketing, website, sales, and the U.S. team to maintain a consistent and polished brand presence.

Key Responsibilities
- Take full ownership of the design function, including brand systems, quality standards, project intake, prioritization, turnaround SLAs, tooling, and file management.
- Personally design high-impact work such as campaign creatives, website pages, sales presentations, launch assets, and event collateral.
- Establish and enforce the AIO brand system across all design outputs, including motion and 3D, ensuring consistency and brand integrity as the company scales.
- Develop templates, component libraries, and AI-assisted workflows to enable same-day delivery for routine requests while dedicating adequate time to premium projects.
- Oversee and direct motion and 3D production, acting as the single point of accountability for AIO’s visual identity.
- Manage the design roadmap and conduct regular check-ins with cross-functional teams including social, product marketing, website, sales, and the U.S. team.
- Utilize AI design tools such as Midjourney, Firefly, Figma AI, and Claude daily to ideate, iterate, and produce creative assets.
- Mentor and grow the design team by providing feedback, setting standards, and contributing to hiring as the team expands.

Required Qualifications
- Minimum of 5 years of design experience, with at least 1–2 years leading design projects or small teams in-house or at an agency, preferably in digital-first environments.
- A portfolio showcasing 6 or more projects demonstrating a broad range of work (campaigns, web, collateral, decks) with clear descriptions of your role in each.
- Proficiency in Figma and Adobe Creative Cloud (Illustrator, Photoshop, InDesign), with the ability to direct motion and 3D design even if not producing them directly.
- Proven track record of owning or managing a design system, workflow, or function, with measurable improvements under your leadership.
- Exceptional attention to detail combined with a strong bias for shipping quality work efficiently, and the ability to articulate how you achieve this balance.
- Daily use of AI design tools, with a clear understanding of their strengths and limitations in your workflow.
- Strong sense of ownership and initiative, managing your workload independently and setting high standards for yourself.
- Ability to communicate and coordinate effectively across time zones with U.S.-based teams and other departments without requiring extensive onboarding or introductions.

Preferred Qualifications and Benefits
- Experience in B2B SaaS or the restaurant/hospitality industry.
- Skills in motion graphics (After Effects) or web development platforms such as Webflow or HubSpot.
- Familiarity with U.S. audiences and experience in trade-show or print production.
- Experience mentoring or hiring designers is a plus.

Why Join AIO?
AIO is on a mission to transform the U.S. restaurant industry by providing a fully integrated platform that empowers restaurant owners to manage all aspects of their business efficiently. Combining patented AI technology with exceptional customer support, our platform helps increase revenue, reduce costs, and improve profit margins. We enable restaurants to focus on delivering outstanding dining experiences without the complexity of managing multiple systems. Our all-in-one super app covers front-of-house operations like ordering, payment, marketing, and rewards, as well as back-of-house management including inventory, staffing, and financials. As part of a fast-growing, Silicon Valley-funded startup, you will contribute to our goal of becoming a major player in the $55 billion restaurant tech SaaS market.