Senior Digital Marketing Executive (PPC)

We are seeking a skilled and detail-oriented PPC Executive to join our team. The successful candidate will be responsible for creating, managing, and optimizing pay-per-click campaigns across various platforms to meet assigned KPIs. This role demands a proactive approach to staying updated with the latest PPC trends and techniques to ensure continuous campaign success and improvement.

Key Responsibilities:
- Create, develop, and execute PPC campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads.
- Manage and optimize multiple PPC campaigns simultaneously to maximize performance and ROI.
- Oversee campaigns across search platforms including Google AdWords and Bing, ensuring alignment with marketing objectives.
- Conduct comprehensive keyword research to effectively target selected audiences.
- Manage campaign budgets and bid strategies, ensuring campaigns meet or exceed assigned KPIs.
- Monitor daily, weekly, and monthly KPIs to identify opportunities for optimization and performance enhancement.
- Produce clear, engaging, and concise ad copy tailored to campaign goals and target demographics.
- Perform A/B testing and experimentation across PPC channels to improve conversion rates and reduce cost per acquisition.
- Conduct monthly audits of accounts on Google Ads, Bing Ads, Facebook Ads, and other channels to identify areas for improvement.
- Stay informed about the latest PPC and SEM trends, tools, and best practices to maintain a competitive edge.

Required Qualifications:
- Minimum of 3 years of experience in PPC or paid media management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Solid understanding of digital marketing concepts and SEO principles.
- Proficiency in multiple advertising platforms, including Google Ads, Bing Ads, and Facebook Ads.
- Working knowledge of Google Analytics or similar web analytics tools.
- Excellent verbal and written communication skills.
- Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field (B.S., BBA, or MBA).

Preferred Qualifications and Benefits:
- Experience in B2B lead generation is highly preferred.
- This position requires working the night shift from 8:00 PM to 5:00 AM.
- The role is based in-person at the company’s office location.
- Competitive monthly salary starting from Rs 60,000.

This role offers an excellent opportunity for a motivated PPC professional to advance their career by managing diverse campaigns and driving measurable results in a fast-paced and dynamic environment.