Senior Digital Marketing Specialist

Magnero Digital Marketing Agency, with a presence in four global locations, is seeking an experienced Senior Digital Marketing Specialist to join its Pakistani team. This role involves more than just managing ad campaigns; it requires shaping digital marketing strategies, defining target audiences, implementing conversion tracking, analyzing campaign performance, and optimizing ad spend to deliver measurable business outcomes. The ideal candidate will have extensive hands-on experience with Google Ads and Meta Ads, working with both national and international clients to drive growth.

Key Responsibilities
- Develop tailored advertising strategies aligned with each client’s business goals, including channel selection, campaign structure, and budget planning.
- Manage Google Ads accounts by conducting keyword research, setting match types, applying negative keywords, crafting ad copy, and ensuring landing page relevance.
- Oversee Meta Ads campaigns on Facebook and Instagram, handling objectives, audience targeting, placements, creative assets, and bidding strategies.
- Create comprehensive full-funnel marketing strategies covering awareness, consideration, conversion, and remarketing stages.
- Implement and maintain conversion tracking using GA4, Google Tag Manager, Google Ads, and Meta platforms, collaborating with development teams as needed.
- Monitor campaign performance regularly, diagnose causes of underperformance, and take corrective actions.
- Conduct A/B testing on ads, audiences, landing pages, and messaging, providing recommendations for conversion rate optimization (CRO).
- Provide creative teams with data-driven briefs to guide ad concepts, formats, and messaging.
- Measure success through lead quality, CPA, CAC, ROAS, and revenue rather than just clicks and impressions, incorporating CRM and sales feedback to enhance lead quality.
- Use attribution models and channel data to optimize budget allocation.
- Build dashboards and deliver client reports that clearly explain performance changes and suggest actionable next steps.
- Identify growth opportunities by proposing new campaigns, channels, audiences, and testing ideas.
- Maintain clean and consistent account structures, UTMs, and naming conventions.
- Collaborate closely with Product, Development, Design, Content, SEO, and Account Management teams to ensure integrated campaign success.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Economics, Communications, Advertising, or a related field.
- Minimum of 5 years’ experience in digital or performance marketing, preferably within an agency environment or managing multiple client accounts.
- Advanced expertise in Google Ads across Search, Performance Max, Display, YouTube, Demand Gen, Shopping, Remarketing, and Lead Generation campaigns.
- Advanced proficiency in Meta Ads, including lead generation, sales, traffic, and engagement campaigns, with experience using Custom and Lookalike Audiences.
- Strong knowledge of bidding strategies such as Maximize Conversions, Maximize Conversion Value, Target CPA, and Target ROAS, along with budget allocation skills.
- Proficient in GA4 and Google Tag Manager for setting up and auditing event and conversion tracking.
- Hands-on experience with Enhanced Conversions, Meta Pixel, Conversions API, and first-party data measurement techniques.
- Solid understanding of attribution models, cross-channel user journeys, and UTM and naming conventions.
- Experience with A/B testing, landing page performance analysis, and conversion rate optimization.
- Fluency in interpreting key digital marketing metrics (CTR, CPC, CPM, CPL, CPA, CAC, conversion rate, ROAS, revenue, LTV) and linking them to business outcomes.
- Excellent communication skills to clearly explain results, challenges, and next steps to clients and internal teams.
- Highly organized and detail-oriented, capable of managing multiple clients and accounts simultaneously.
- Professional working proficiency in English is essential for collaborating with international clients and teams.
- Up-to-date knowledge of new ad products, platform changes, and industry trends.

Preferred Qualifications and Benefits
While not explicitly listed, candidates who demonstrate a strong ownership mindset, a passion for continuous learning, and a problem-solving approach will thrive in this role. Magnero values results-driven marketers who prioritize conversions, lead quality, and business outcomes over superficial metrics. The agency fosters a culture of data-driven decision-making, continuous testing, and collaborative teamwork.

Interested candidates are required to complete the application form as part of the recruitment process. This ensures a streamlined and fair evaluation for all applicants.

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