Senior Digital Marketing Specialist

Magnero Digital Marketing Agency, operating across four global locations, is seeking a seasoned Senior Digital Marketing Specialist to join its Pakistani team. This role involves more than managing ad campaigns; it requires shaping digital strategies, defining target audiences, building and auditing conversion tracking, analyzing campaign performance, and transforming ad spend into measurable business outcomes. Expertise in Google Ads and Meta Ads is essential to succeed in this position.

Key Responsibilities

- Develop advertising strategies tailored to each client’s goals and business models, including channel selection, campaign structure, and budget allocation.
- Manage Google Ads accounts, handling keyword research, match types, negative keywords, ad copy, creative assets, and ensuring alignment with landing pages.
- Oversee Meta Ads campaigns on Facebook and Instagram, from setting objectives and selecting audiences to managing placements, creatives, and bidding strategies.
- Design and implement full-funnel marketing strategies covering awareness, consideration, conversion, and remarketing stages.
- Set up and maintain conversion tracking systems across GA4, Google Tag Manager, Google Ads, and Meta platforms, collaborating with the Development team as needed.
- Monitor campaign performance regularly, identify causes of underperformance, and take corrective action promptly.
- Conduct A/B testing on ads, audiences, landing pages, and messaging, recommending conversion rate optimization improvements.
- Provide creative teams with data-driven briefs for ad concepts, formats, and messaging.
- Measure success using lead quality, CPA, CAC, ROAS, and revenue metrics rather than just clicks and impressions; leverage CRM and sales feedback to enhance lead quality.
- Use attribution and channel data to inform budget allocation decisions.
- Create dashboards and present clients with detailed reports and actionable insights explaining performance changes.
- Identify growth opportunities by proposing new campaigns, channels, audiences, and tests.
- Maintain clean and consistent account structures, UTMs, and naming conventions.
- Collaborate closely with Product, Development, Design, Content, SEO, and Account Management teams to ensure cohesive campaign execution.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Economics, Communications, Advertising, or a related discipline.
- Minimum of 5 years’ experience in digital or performance marketing, preferably within an agency or managing multiple client accounts.
- Advanced proficiency in Google Ads, including Search, Performance Max, Display, YouTube, Demand Gen, Shopping, Remarketing, and Lead Generation campaigns.
- Advanced skills in Meta Ads, managing lead generation, sales, traffic, and engagement campaigns, along with expertise in Custom and Lookalike Audiences.
- Strong knowledge of bidding strategies such as Maximize Conversions, Maximize Conversion Value, Target CPA, and Target ROAS, with experience in budget allocation across campaigns and channels.
- Expertise in GA4 and Google Tag Manager for setting up and auditing event and conversion tracking.
- Hands-on experience with Enhanced Conversions, Meta Pixel, Conversions API, and first-party data measurement techniques.
- Solid understanding of attribution models, cross-channel user journeys, and UTM and naming conventions.
- Experience in A/B testing, landing page performance analysis, and conversion rate optimization (CRO).
- Fluency in key digital marketing metrics (CTR, CPC, CPM, CPL, CPA, CAC, conversion rate, ROAS, revenue, LTV) and the ability to interpret their business impact.
- Excellent communication skills to clearly explain results, challenges, and next steps to clients and internal teams.
- Highly organized and detail-oriented, capable of managing multiple clients and accounts simultaneously.
- Up-to-date knowledge of new ad products, platform changes, and industry trends.
- Professional working proficiency in English, essential for collaboration with international clients and teams.

Preferred Qualifications and Values

Magnero values a performance-driven mindset that prioritizes business outcomes over superficial metrics. The ideal candidate understands that success is measured by results such as conversions and lead quality rather than budget spent or clicks alone. A data-first approach, continuous testing, problem-solving attitude, ownership, and a commitment to ongoing learning are highly regarded.

Interested candidates must complete the mandatory application form as part of the recruitment process.

This opportunity offers the chance to work with a dynamic, international team focused on delivering measurable digital marketing success for a diverse client portfolio.