We are looking for a results-driven Amazon PPC Specialist to oversee and optimize advertising campaigns aimed at boosting product visibility, increasing traffic, and driving sales on the Amazon platform. The ideal candidate will have a deep understanding of Amazon advertising strategies and a passion for using data to drive growth. This role demands hands-on experience in managing campaigns and a strong ability to analyze performance metrics to maximize return on investment.
Key Responsibilities
Plan, execute, and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display ads. Conduct comprehensive keyword research to enhance targeting and campaign effectiveness. Continuously optimize campaigns by adjusting bids, budgets, and targeting strategies to improve overall performance. Monitor and analyze key performance indicators such as ACOS, ROAS, CTR, and conversions to ensure campaign success. Perform A/B testing on ads, keywords, and targeting methods to identify the most effective tactics. Identify trends and new opportunities to maximize ROI. Prepare detailed performance reports and provide actionable insights to relevant stakeholders. Collaborate closely with content and product teams to ensure campaigns align with brand goals and messaging.
Required Qualifications
A minimum of 4 years’ experience in Amazon PPC or related digital advertising roles is essential. Strong familiarity with Amazon Seller Central and Vendor Central platforms is required. Demonstrated success in campaign optimization and scaling performance is critical. The candidate must be capable of making informed, data-driven decisions. A solid understanding of keyword research strategies and tools is necessary. Excellent analytical and problem-solving skills are mandatory to thrive in this role.
Preferred Qualifications and Additional Information
Experience with tools such as Helium 10, Jungle Scout, or Data Dive is highly advantageous. A basic understanding of Amazon SEO and product listing optimization will be beneficial. Experience managing multiple accounts or brands is considered a plus.
Job Details
This is a full-time, on-site position based in Johar Town, Lahore. Working hours are from 9:00 AM to 6:00 PM. The role requires working in-person within a dynamic environment where your expertise in Amazon PPC will directly impact business growth and brand success.