Senior Full Stack Engineer, Growth Analytics

We are seeking an experienced full-stack developer and technical architect to design, build, and manage a custom funnel analytics dashboard tailored for performance marketing operations. This dashboard will consolidate data from Meta Ads, Shopify, attribution platforms, and individual sales funnels to provide clear insights into funnel performance. The goal is to identify growth opportunities and enable more informed marketing decisions. The ideal candidate will have a strong grasp of both software development and performance marketing data, especially Meta Ads tracking, attribution, and funnel analytics. This role requires someone who can independently scope projects, recommend technical solutions, and lead development from initial planning through deployment.

Key Responsibilities

Funnel Dashboard Development
- Develop a custom application to monitor and analyze marketing funnel performance.
- Integrate data from advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout processes.
- Create dashboards displaying funnel-level metrics such as traffic, conversion rates, CPA, AOV, ROAS, and revenue.
- Implement filtering and segmentation by campaign, ad set, creative, funnel, product, traffic source, and date range.
- Build reporting tools to compare funnels, landing pages, offers, and funnel variations.
- Design flexible reporting interfaces that allow users to drill down into individual funnel performance.

Data Integrations & Attribution
- Integrate data sources including Meta Ads, Shopify, Hyros, Google Ads, and others.
- Develop reliable data pipelines combining advertising, funnel, and purchase data.
- Utilize Meta Marketing API, Pixel, Conversions API (CAPI), UTMs, and event tracking effectively.
- Link ad-level performance to specific funnels and downstream conversions.
- Troubleshoot attribution discrepancies and ensure accurate reporting.
- Understand the constraints of various attribution models and reporting windows.

AI-Powered Funnel Analysis
- Integrate AI models to analyze funnel performance and highlight optimization opportunities.
- Automatically detect underperforming funnel stages and conversion drop-offs.
- Analyze trends across creatives, audiences, landing pages, and offers.
- Generate AI-driven insights and actionable recommendations based on funnel data.
- Develop natural-language reporting capabilities to answer questions about funnel performance.
- Automate performance summaries, anomaly detection, and reporting.

Project Scoping & Technical Architecture
- Translate business needs into detailed technical specifications.
- Independently scope projects, estimate costs, and define development milestones.
- Recommend suitable technologies, databases, and application architectures.
- Identify integration limitations, tracking challenges, and technical dependencies.
- Break down projects into actionable development tasks.
- Take ownership of development, QA, deployment, documentation, and ongoing maintenance.

Application Infrastructure
- Build and deploy custom applications using platforms like Railway or similar.
- Develop scalable backend systems, APIs, and databases.
- Ensure dashboard performance, data accuracy, and reliability.
- Continuously maintain and enhance applications as reporting needs evolve.

Required Qualifications
- Strong full-stack development experience with React, Next.js, Node.js, Python, or similar technologies.
- Proven experience building custom analytics dashboards and reporting applications.
- Advanced skills in SQL, database architecture, and API integration.
- Deep understanding of Meta Ads tracking, attribution, and marketing performance data.
- Experience with funnel analytics, conversion events, and customer journey mapping.
- Familiarity with integrating OpenAI or other large language model APIs into applications.
- Experience with Railway or comparable deployment infrastructure.
- Demonstrated ability to independently scope, architect, and deliver software projects.
- Excellent communication and problem-solving skills.

Preferred Qualifications
- Background in DTC, e-commerce, or performance marketing agencies.
- Experience with Shopify, Hyros, Google Ads, and Meta Marketing API integrations.
- Knowledge of custom funnel tracking, UTM management, and event-based analytics.
- Familiarity with tools such as GA4, Triple Whale, or Funnelish.
- Experience with AI automation, anomaly detection, and custom business intelligence tools.

Example Projects
Develop a dashboard enabling the marketing team to:
- View performance across all active marketing funnels.
- Link Meta campaigns and creatives to specific pre-landers, landing pages, and offers.
- Analyze conversion rates and drop-offs at each funnel stage.
- Segment results by campaign, creative, audience, funnel, and product.
- Compare funnel performance using Meta, Shopify, and third-party attribution data.
- Leverage AI to identify trends, performance issues, and optimization opportunities.