Posted May 06, 2026 38 views
We are looking for a results-driven Senior Paid Marketer to lead our paid acquisition initiatives while strengthening our organic brand presence. This role suits a technically proficient marketer with hands-on experience managing Google and Meta advertising campaigns, paired with a creative ability to design high-converting marketing assets using tools like Canva or Adobe Creative Suite. The ideal candidate will also apply advanced copywriting techniques, including context prompting with AI tools such as Claude or Gemini. You will be responsible for driving lead generation by balancing aggressive paid growth strategies with consistent organic engagement and maintaining essential SEO health.
Key Responsibilities
Paid Media & Performance:
Manage the full lifecycle of Google Ads campaigns, including Search, Display, and Performance Max, as well as Meta Ads across Facebook and Instagram. Focus on maximizing return on ad spend (ROAS) and increasing lead volume. Continuously optimize campaigns through A/B testing of ad copy, creative assets, and landing pages to lower cost per lead (CPL). Ensure accurate tracking by maintaining pixel health, setting up conversion APIs, and guaranteeing precise attribution across all paid channels.
Creative & Organic Engagement:
Design and edit visually appealing social media posts, ad banners, and marketing collateral using Canva or Adobe Creative Suite. Oversee daily organic content posting, community engagement, and timely responses to build brand authority. Develop concise, conversion-focused ad copy and basic blog or social content aligned with the brand voice, leveraging large language models (LLMs) and a strong understanding of context prompting.
Marketing Operations & SEO:
Maintain website health through on-page SEO optimization, meta-tagging, and keyword-rich content updates to enhance organic search visibility. Manage basic email sequences and sales funnel flows to nurture leads generated from paid campaigns. Provide clear and transparent performance reporting to the Assistant Marketing Manager, highlighting successes and suggesting strategic improvements.
Required Qualifications
A minimum of 5 years’ experience in digital marketing with a strong emphasis on paid media management is essential. Demonstrated expertise in managing significant monthly budgets on Meta and Google Ads platforms is required. Practical design skills using Canva or Adobe Photoshop/Illustrator to create marketing assets are necessary. Excellent English communication skills are important for client and stakeholder reporting as well as ad copywriting.
Preferred Qualifications and Benefits
Certifications such as Meta Blueprint, Google Ads, or HubSpot are highly desirable. Experience in B2B demand generation or agency-side marketing will be considered a plus. The role demands an analytical mindset capable of interpreting data beyond surface-level metrics and a creative approach to translating marketing goals into compelling visual and written content. Candidates should be self-motivated, able to manage evening shifts independently, and consistently meet targets without close supervision.
Tools & Skills
Proficiency in paid media platforms including Meta Ads Manager, Google Ads (Search/Display), LinkedIn Campaign Manager, and TikTok Ads is expected. Design skills should cover Canva, Adobe Creative Suite (basic to intermediate), video editing tools like CapCut and Premiere, and Figma. Familiarity with basic on-page SEO, keyword research, Google Analytics 4 (GA4), Google Tag Manager (GTM), WordPress, and HubSpot CMS is required. Experience in social media management, community engagement, influencer outreach, and email automation is also important.
Compensation and Work Location
The monthly salary range for this position is Rs100,000 to Rs130,000. This is an in-person role requiring attendance at the office.
This opportunity is ideal for a technically skilled marketer who thrives in a fast-paced environment, combining paid media expertise with creative content development and organic growth strategies.
Skills
Job Details
Appedology PVT
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