Senior Google Ads Specialist - Lead Generation (Remote - Pakistan | US Eastern Time)

People Morphy is partnering with a client to find a Senior Google Ads Specialist with a strong focus on lead generation. This is a senior, hands-on role requiring someone who has independently managed Google Ads accounts, handled significant budgets, diagnosed issues, and made strategic decisions. This position is not related to e-commerce or general digital marketing but demands deep expertise specifically in lead generation campaigns.

Key Responsibilities
- Manage Google Ads accounts end-to-end, including account structure, keyword selection, negative keywords, bids, budgets, and ensuring lead quality.
- Diagnose account issues by reviewing recent changes, tracking data, and market conditions before implementing adjustments.
- Build and troubleshoot conversion tracking using Google Tag Manager.
- Monitor accounts for overspending, missing leads, disapproved ads, and automation failures.
- Conduct regular search term analysis and manage negative keyword lists.
- Prepare weekly updates for clients and assist the account owner in preparing for client calls.
- Present well-reasoned recommendations for major decisions, supported by data and analysis.

Required Qualifications
- Proven hands-on experience managing Google Ads accounts focused on lead generation.
- Experience managing substantial advertising spend on individual accounts.
- Demonstrated success in turning around underperforming accounts with clear examples.
- Experience building or debugging conversion tracking setups.
- Ability to provide evidence of work while maintaining client confidentiality.
- Strong understanding of lead quality, distinguishing between mere conversions and genuinely valuable leads.
- Excellent written English skills suitable for communication with US-based clients.
- Previous experience working US hours (9:00 AM–6:00 PM Eastern Time).
- Reliable internet connection and backup power supply.
- Self-motivated and comfortable taking ownership without waiting for detailed instructions.

Preferred Qualifications and Benefits
- Competitive market salary.
- Full-time independent contractor arrangement.
- Autonomy over your own accounts with meaningful day-to-day decision-making authority.
- Direct access to the business owner for support and guidance.
- Training based on real account scenarios and structured assessments.
- Feedback provided during the initial two weeks to support your success.
- Opportunity to manage a growing portfolio of accounts as you demonstrate capability.

This role operates Monday to Friday, 9:00 AM to 6:00 PM US Eastern Time, and is suited for candidates based in Pakistan willing to work US hours.

Before applying, candidates must have genuine experience managing Google Ads accounts for lead generation. Applicants should be prepared to share:
1. An example of one account they successfully turned around, detailing the situation, actions taken, and results achieved.
2. An example of one account that performed poorly due to a decision they made, explaining what happened and lessons learned.

Candidates are encouraged to provide specific, detailed answers rather than generic statements. Only applicants whose experience aligns closely with the requirements will be contacted for further steps.