Senior Growth Manager (Apps)

We are seeking a Senior Growth Manager with a passion for scaling non-gaming mobile applications to millions of users. In this role, you will lead the growth strategy, focusing on user acquisition, retention, monetization, and overall product expansion. You will collaborate closely with cross-functional teams to optimize performance and drive sustainable growth.

Key Responsibilities

- Develop and implement comprehensive growth strategies for apps and games, covering user acquisition (UA), retention, and monetization.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook/Meta, TikTok, Unity Ads, and AppLovin.
- Lead App Store Optimization (ASO) efforts to increase organic installs and improve app visibility.
- Collaborate with product teams to design growth loops, funnels, and in-app event strategies that enhance user engagement.
- Design and execute A/B tests on creatives, store listings, onboarding processes, monetization flows, and pricing models.
- Monitor and improve key performance indicators including Cost Per Install (CPI), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), Average Revenue Per User (ARPU), retention rates, conversion rates, and payback periods.
- Work closely with product, design, engineering, and creative teams to implement growth initiatives effectively.
- Develop strategies to scale high-performing products while ensuring profitability.
- Plan and run viral, referral, and influencer-driven marketing campaigns.
- Analyze user and campaign data using tools such as Firebase, Adjust, Appsflyer, and Data.ai to inform decision-making.

Required Qualifications

- Minimum of 2 years of experience in growth, performance marketing, or user acquisition for mobile apps or games.
- Proven track record of successfully scaling non-gaming apps to millions of users.
- Strong expertise in ASO, SEO, and app analytics.
- Hands-on experience managing campaigns across major ad networks including Google, Meta, TikTok, Unity, AppLovin, and ironSource.
- Deep understanding of key performance metrics and monetization models such as in-app purchases (IAPs), subscriptions, and advertising revenue.
- Excellent analytical skills combined with creativity and leadership capabilities.

Compensation and Work Location

The position offers a monthly salary ranging from Rs 100,000 to Rs 120,000. This is an in-person role requiring presence at the designated office location.

If you are driven by data, passionate about mobile app growth, and eager to lead impactful marketing strategies, this opportunity is designed for you. Join us to help shape the future of our products and deliver exceptional user experiences at scale.