Senior Growth Marketing Manager (SaaS)

ITK Online Solutions Ltd is seeking a highly analytical and execution-driven Senior Growth Marketing Manager with over five years of experience in B2B SaaS to join their team onsite in DHA Phase 5, Lahore. This role requires strong proficiency in written and spoken English, as you will be collaborating with international teams. The ideal candidate will be responsible for building and scaling a multi-channel growth engine focused on customer acquisition, activation, and revenue expansion. You will lead strategies ranging from demand harvesting to implementing a scalable Product Led Growth (PLG) model, ensuring every marketing effort directly contributes to user activation, retention, and monthly recurring revenue (MRR).

Key Responsibilities:
- Demand Harvesting & Paid Acquisition: Manage and execute paid campaigns on platforms such as LinkedIn, Google Ads, YouTube, and retargeting channels, maintaining a strict focus on Customer Acquisition Cost (CAC) and CAC payback periods.
- Planning and Executing Sales Strategies: Design and monitor sales funnels, tracking performance at every stage to optimize conversion rates.
- Funnel Optimization & Activation: Collaborate closely with design and product teams to improve landing pages, signup flows, and initial product activation metrics based on visitor behavior analysis.
- SEO & Content Strategy: Develop an intent-driven organic growth engine targeting specific customer problems, use cases, and feature-related search terms rather than generic industry topics. Experience with Answer Engine Optimization (AEO) and Google Engine Optimization (GEO) is essential.
- End-to-End Analytics & Attribution: Implement granular tracking systems to measure the entire customer journey—from search terms and ad creatives to activated workspaces and MRR contribution.
- Lifecycle & Expansion Marketing: Create automated email and in-product messaging sequences that convert free trial users into paying customers and encourage viral invite loops.
- Experimentation & Yield Improvement: Conduct rapid, structured hypothesis testing across click-through rates (CTR), landing page conversions, activation rates, and expansion metrics to continuously improve funnel efficiency.

Required Qualifications:
- Minimum of 5 years’ experience in growth marketing within the B2B SaaS sector, with a proven track record in Product Led Growth. Candidates must be prepared to present past achievements.
- Hands-on experience managing performance marketing budgets across LinkedIn, Google Search, and YouTube.
- Strong data-driven mindset with deep understanding of SaaS metrics such as CAC, Lifetime Value (LTV), payback period, activation rate, retention, and MRR.
- Advanced technical skills in analytics tools including Google Analytics, attribution software, heatmaps, and funnel event tracking.
- Demonstrated ability to work quickly and efficiently, crafting compelling, problem-focused messaging and collaborating effectively with developers and video editors.
- Bachelor’s degree in international marketing, strategic marketing, or a related field; advanced certifications in growth marketing or analytics are a plus.
- Project management skills to plan campaigns, manage timelines, coordinate cross-functional teams, and deliver results on schedule.
- Proficiency in marketing automation, including CRM systems, email automation, and workflow design.
- Experience owning key SaaS growth KPIs such as Marketing Qualified Leads (MQLs), CAC, LTV, and retention.
- High proficiency in spoken English to communicate effectively with international teams.
- Familiarity with common growth and analytics platforms such as Google Tag Manager, Business Intelligence tools, and A/B testing software.

Preferred Qualifications:
- Experience with non-traditional SaaS pricing models, such as usage-based or active job pricing.
- Knowledge of video-led marketing campaigns and product demos.

If you are passionate about building data-driven growth engines and have successfully scaled SaaS campaigns, this is an excellent opportunity to contribute to a dynamic international team. Applicants are encouraged to submit a resume along with a cover letter detailing one or two SaaS growth campaigns they have personally scaled, highlighting their qualifications for this role.