Senior Manager – Growth, Strategic Partnerships & Public Relations - Lahore

Mohsyn is seeking a Senior Manager – Growth, Strategic Partnerships & Public Relations to lead customer acquisition, build impactful digital and strategic partnerships, generate qualified leads, and enhance brand presence across international markets. Reporting directly to the CEO, this role focuses on driving measurable business growth by developing acquisition channels, creating demand, and converting brand visibility into revenue opportunities. The ideal candidate will work closely with cross-functional teams to execute growth strategies targeting overseas Pakistani communities, particularly in North America, the UK, and the Middle East. This position requires a commercially minded leader with expertise in growth marketing, partnership development, and excellent communication skills who can independently open doors and own business outcomes.

Key Responsibilities

Growth Strategy & Lead Generation:
Develop and implement growth and customer acquisition strategies in priority international markets. Identify and scale effective lead-generation channels targeting overseas Pakistanis. Design integrated acquisition campaigns across digital, referral, community, and partnership channels. Optimize lead-generation funnels from awareness to onboarding. Collaborate with Marketing and Client Onboarding teams to improve lead quality and conversion rates. Set growth targets, monitor performance, and continuously optimize initiatives based on data. Explore new customer segments and geographic markets.

Digital & Strategic Partnerships:
Identify, negotiate, and establish partnerships that drive customer acquisition and revenue. Build relationships with digital platforms, diaspora networks, fintech, remittance platforms, and relevant businesses. Develop co-marketing initiatives, referral programs, and affiliate models. Manage the full partnership lifecycle, ensuring partnerships deliver qualified leads, conversions, and business growth. Maintain a strong pipeline of prospective partners and expand successful relationships.

Public Relations & Brand Positioning:
Develop and execute PR strategies to enhance brand awareness, trust, and credibility. Build media relationships with journalists, influencers, and industry stakeholders. Secure media coverage, interviews, and brand-building opportunities. Position Mohsyn and its leadership as credible voices in overseas Pakistani welfare and family support. Create compelling brand narratives, press releases, and thought-leadership content. Manage sensitive communications to protect brand reputation.

Digital Growth & Campaign Execution:
Collaborate with Marketing to develop targeted digital campaigns. Guide content strategies that resonate with overseas Pakistani audiences. Leverage influencers, content creators, and community leaders. Optimize landing pages and lead funnels. Evaluate campaign performance through lead generation, conversion, and cost metrics. Experiment with new digital channels, growth tools, and AI-enabled marketing approaches.

Stakeholder Management & Leadership:
Work closely with the CEO to translate business priorities into growth initiatives. Coordinate with Growth Marketing, Client Onboarding, and Operations teams for alignment. Manage external agencies, media partners, and consultants. Establish performance targets and reporting mechanisms. Provide regular updates on acquisition and partnership outcomes. Mentor team members and foster a culture of ownership and measurable results.

Required Qualifications

- Minimum 10 years of relevant experience in growth, business development, strategic partnerships, or digital marketing.
- Proven track record in generating qualified leads, acquiring customers, and delivering measurable growth.
- Demonstrated experience in building and managing strategic partnerships, especially digital or channel partnerships.
- Strong understanding of customer acquisition funnels, digital growth strategies, and conversion optimization.
- Experience in market-entry, customer acquisition, or business expansion initiatives.
- Commercial acumen to evaluate opportunities based on revenue potential and ROI.
- Excellent networking, negotiation, presentation, and stakeholder management skills.
- Exceptional written and verbal English communication skills.
- Ability to independently develop and execute strategic plans.
- Strong analytical and performance management capabilities.
- Experience managing cross-functional initiatives and collaborating with senior leadership.

Preferred Qualifications and Benefits

Experience targeting overseas Pakistani or South Asian diaspora markets is advantageous, along with established networks in the UK, North America, or GCC. Familiarity with fintech, remittance, healthcare, insurance, lifestyle, or diaspora-focused platforms is a plus. Previous roles in consumer services, healthcare, technology, startups, or subscription businesses are beneficial. Existing media relationships and PR management experience are desirable. Knowledge of affiliate marketing, referral programs, influencer partnerships, CRM platforms, marketing automation, growth analytics, and AI-powered marketing tools is preferred. Experience leading growth or partnership teams is an asset.

At Mohsyn, you will have the autonomy to experiment and the opportunity to influence the commercial trajectory of a purpose-driven business. The role offers the chance to build growth engines, shape a brand, open new markets, and create meaningful impact for overseas Pakistanis and their families. We foster a collaborative, curious, and ownership-driven culture where exceptional people thrive by delivering measurable results.