Senior Manager Brands

PTCL Group is a leading technology company in Pakistan, known for its commitment to innovation and excellence in delivering integrated ICT and Cellular Network services. Rooted in a strong culture of transformation and change management, PTCL Group fosters an inclusive and diverse environment that values every individual regardless of gender, social background, religion, belief, or disability. With a vision to become the largest technology player and a key driver of Pakistan’s digital transformation, the organization is guided by core values such as resilience, big-picture thinking, determination, and valuing success.

Key Responsibilities

- Translate the approved brand strategy and business priorities into actionable annual brand plans, campaign calendars, and market initiatives. Coordinate the planning process to ensure timely execution of all brand activities.
- Lead the development and execution of integrated marketing campaigns across various channels including ATL, digital, social media, influencer partnerships, activations, and other relevant platforms. Manage campaign briefs, timelines, approvals, and rollout in alignment with the approved strategy.
- Monitor and analyze brand health metrics such as top-of-mind awareness, consideration, preference, and campaign performance. Track consumer responses, market trends, and competitor activities to derive actionable insights and recommend improvements.
- Ensure consistent implementation of approved brand guidelines and standards across all communications and customer touchpoints. Collaborate with stakeholders and partners to maintain coherent brand expression.
- Manage day-to-day relationships with creative, digital, media, production, and other communication partners. Oversee project deliverables, timelines, budgets, and dependencies while coordinating with cross-functional teams.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Communications, Media, Advertising, or a related field. A Master’s degree or MBA is preferred.
- 8 to 10 years of relevant experience in Brand Management, Marketing, or Communications.
- Strong technical competencies including brand strategy translation, integrated marketing communications, consumer and market insights, campaign and creative management, as well as agency, project, and budget management.

Preferred Qualifications and Benefits

PTCL Group offers family-centric policies designed to support a balanced and fulfilling career. These include six months of maternity leave and 30 days of paternity leave. Additionally, the organization embraces a hybrid work model, providing flexibility and promoting a healthy work-life balance.

Joining PTCL Group means becoming part of a dynamic team that is not only shaping the future of technology in Pakistan but also fostering a culture of inclusion, innovation, and resilience.