Senior Manager - Go-to-Market & Client Growth

The Senior Manager, Go-to-Market & Client Growth plays a critical role in driving marketing strategies that fuel growth within Corporate Banking client segments and key business propositions. This position is responsible for translating business, client, and product priorities into integrated go-to-market programs aimed at enhancing account penetration, deepening client relationships, increasing product adoption, and maximizing revenue opportunities. Collaborating closely with Product, Sales, Analytics, and Marketing teams, the role leverages client, market, and business insights to identify opportunities, develop differentiated propositions, and deliver measurable commercial outcomes. The Senior Manager leads go-to-market and client growth initiatives across priority Corporate Banking segments and markets, ensuring alignment with business goals and client needs.

Key Responsibilities

- Develop and implement go-to-market strategies that align with Corporate Banking business priorities and commercial objectives.
- Lead planning for priority propositions, products, and client segments by defining target audiences, value propositions, messaging, activation approaches, and success metrics.
- Design targeted programs to monetize Corporate Banking clients and deepen existing relationships through increased engagement, cross-selling, and product adoption.
- Establish and manage a comprehensive Corporate Banking go-to-market framework that integrates business priorities, client segmentation, propositions, channels, sales activation, and measurement across key markets.
- Partner with Analytics and business teams to identify priority client segments, behavioral signals, and commercial opportunities, translating insights into actionable marketing programs.
- Develop detailed client segmentation and personas to enhance targeting, relevance, and campaign effectiveness.
- Simplify complex banking products and capabilities into clear, differentiated client propositions and messaging that reinforce the organization’s value.
- Provide ongoing client and market insights on trends, competitor activity, and evolving needs to inform marketing, product, and business strategies.
- Collaborate with Marketing teams to develop client-facing and sales-enablement assets, including propositions, pitch materials, case studies, thought leadership, and digital content.
- Coordinate integrated campaign delivery across Marketing, Product, Sales, Customer Experience, and external partners.
- Establish KPIs for go-to-market and client growth programs, monitor effectiveness and ROI, and optimize activities based on performance data.
- Lead and develop the team by setting clear priorities, performance expectations, and quality standards.

Required Qualifications

- Over 10 years of experience in B2B, commercial, strategic, or go-to-market marketing, preferably within banking, financial services, payments, or other complex B2B environments.
- Proven track record in developing go-to-market strategies and translating business objectives into measurable marketing programs.
- Strong understanding of B2B client development, relationship deepening, cross-selling, and product adoption.
- Experience leveraging client, market, and business data to identify segments and commercial opportunities.
- Commercially oriented with the ability to link marketing activities and investments to business outcomes.
- Skilled at translating complex products and capabilities into differentiated propositions and compelling client narratives.
- Excellent stakeholder management skills with experience collaborating across Product, Sales, Analytics, and Marketing functions.
- Demonstrated leadership experience managing teams and external agencies or partners.
- Strong strategic communication and presentation skills.
- Ability to operate independently and effectively in a fast-paced, matrixed, and multi-market organization.

This role operates within a complex, multi-market B2B banking environment, requiring coordination across multiple functions and senior stakeholders. The Senior Manager is responsible for managing allocated marketing resources and budgets in line with business priorities and governance standards. The position demands strong problem-solving skills, the ability to challenge the status quo, and a proactive approach to driving execution in a dynamic setting. Decision-making authority includes recommending go-to-market strategies, prioritizing marketing activities, managing budgets, and establishing performance measures to ensure commercial impact.

No additional preferred qualifications or benefits were specified.