Senior Marketing – Branding & Outdoor Advertising

We are seeking a creative and detail-oriented Marketing Executive to spearhead our branding initiatives and outdoor advertising campaigns. This role involves managing brand visibility across various outdoor media such as billboards, signage, banners, and hoardings, ensuring all materials align consistently with our brand identity. The ideal candidate will play a key role in enhancing our brand presence through strategic planning, vendor coordination, and effective execution of outdoor marketing projects.

Key Responsibilities

- Plan, design, and execute outdoor advertising campaigns including billboards, banners, hoardings, signage, and vendor management.
- Develop and maintain consistent brand guidelines across all marketing materials to ensure uniformity.
- Coordinate with print vendors, media agencies, and outdoor advertising suppliers to facilitate smooth campaign delivery.
- Scout and negotiate prime outdoor advertising locations within the allocated budget to maximize brand exposure.
- Collaborate closely with the design team to create compelling creatives for branding collateral.
- Manage project timelines and budgets effectively for all branding and outdoor advertising initiatives.
- Ensure strict compliance with brand standards across all physical touchpoints to maintain brand integrity.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- Between 1 to 4 years of experience in branding, outdoor advertising, or marketing coordination.
- Strong negotiation skills with vendors and agencies to secure favorable terms.
- Familiarity with various outdoor media formats and knowledge of local advertising regulations.
- Excellent communication skills coupled with strong project management capabilities.

Preferred Qualifications and Benefits

- Previous experience working within the education sector or corporate branding is advantageous.
- An existing network of outdoor advertising vendors, particularly in Lahore, will be considered a plus.
- Monthly salary range: Rs 80,000 to Rs 130,000.
- This position requires in-person attendance at the work location.

This role offers an excellent opportunity for a motivated marketing professional to contribute to impactful branding campaigns and grow within a dynamic environment.