Senior Marketing – Branding & Outdoor Advertising

We are seeking a creative and detail-oriented Marketing Executive to spearhead our branding initiatives and outdoor advertising campaigns. The successful candidate will be responsible for managing brand visibility across various outdoor media such as billboards, signage, and banners, ensuring all materials align consistently with our brand identity. This role requires a hands-on approach to planning, executing, and overseeing outdoor advertising efforts while maintaining strong vendor relationships and managing project timelines and budgets.

Key Responsibilities
- Plan, design, and implement outdoor advertising campaigns including billboards, banners, hoardings, signage, and vendor management.
- Develop and uphold consistent brand guidelines across all marketing materials to ensure uniformity.
- Coordinate effectively with print vendors, media agencies, and outdoor advertising suppliers to deliver quality outputs.
- Scout and negotiate prime outdoor advertising locations within budget constraints to maximize brand visibility.
- Collaborate closely with the design team to create compelling branding collateral.
- Manage project timelines and budgets related to branding and outdoor advertising initiatives.
- Ensure strict compliance with brand standards across all physical marketing touchpoints.

Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 1 to 4 years of experience in branding, outdoor advertising, or marketing coordination.
- Strong negotiation skills with vendors and agencies.
- Familiarity with outdoor media formats and knowledge of local advertising regulations.
- Excellent communication and project management abilities.

Preferred Qualifications and Benefits
- Previous experience in the education sector or corporate branding is advantageous.
- An existing network of outdoor advertising vendors in Lahore is highly desirable.
- Competitive monthly salary ranging from Rs80,000 to Rs130,000.
- This is an in-person role, providing an opportunity to work closely with cross-functional teams.

This position offers a dynamic environment for a marketing professional eager to contribute to impactful branding campaigns and expand their expertise in outdoor advertising.