Senior Marketing Manager

Gateway Franchise Consultancy is seeking a highly skilled Senior Marketing Manager to join their team at the I-8 Markaz office in Islamabad. This full-time, on-site position offers an exciting opportunity for professionals with extensive experience in digital and performance marketing, particularly within the Food & Beverage (F&B) industry. The ideal candidate will be responsible for driving high-impact marketing campaigns, managing product launches, and leading cross-functional teams to enhance brand presence both regionally and internationally.

Key Responsibilities

- Performance Marketing & Paid Ads: Develop, implement, and optimize paid media campaigns across platforms such as Google Ads and Meta Ads Manager to achieve high return on investment (ROI).
- Product Launches & Brand Strategy: Lead comprehensive product launch initiatives, coordinate regional and international brand events, and oversee creative content production workflows to ensure brand consistency and engagement.
- Cross-Team Leadership: Manage daily operations by collaborating with marketing teams, design and content creators, warehouse and supply chain management, as well as external production partners to ensure seamless execution of marketing activities.
- Client Relations & Stakeholder Communication: Maintain strategic communication with national and international franchise clients, ensuring alignment on marketing goals and campaign progress.
- Strategy & Analytics: Monitor key performance indicators including ROI, customer acquisition costs, and brand visibility across digital channels. Use data-driven insights to continuously refine marketing strategies and improve campaign effectiveness.

Required Qualifications

- Experience: A minimum of 7 to 10 years of proven experience in digital and performance marketing roles.
- Industry Background: Prior experience in the Food & Beverage (F&B) sector is mandatory, demonstrating a strong understanding of industry-specific marketing challenges and opportunities.
- Technical Expertise: Advanced proficiency with Meta Ads Manager, Google Ads, digital tag tracking, and analytics platforms is essential for campaign management and performance measurement.
- Leadership & Operations: Demonstrated ability to lead teams, coordinate with agencies and brand partners, and manage complex operational workflows effectively.
- Communication Skills: Excellent verbal and written communication skills in English are required to engage effectively with both local and international stakeholders.

This role welcomes applications from both male and female candidates who are ready to contribute their expertise to a dynamic and growing consultancy. The position is based on-site in Islamabad, providing a collaborative environment to work closely with various teams and clients.

Interested candidates are encouraged to submit their updated resumes through official recruitment channels. This is a unique opportunity to join a reputable franchise consultancy and play a pivotal role in shaping marketing strategies that drive business growth and brand success.