We are looking for a Senior Marketing Manager to join our team in Gulshan-e-Iqbal, Karachi. This full-time position involves leading and managing the marketing efforts for three distinct brands. The ideal candidate will be a strategic and hands-on leader with strong expertise in SEO, digital marketing, paid media, social media, content development, and creative execution. A solid background in performance marketing, analytics, and team leadership is essential to drive measurable results and optimize marketing performance across multiple channels.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies for three brands, ensuring alignment with overall business objectives. Lead SEO initiatives, including technical SEO, on-page and off-page optimization, keyword research, content strategy, and continuous performance improvement. Plan, execute, and optimize paid marketing campaigns across various digital platforms to maximize return on investment.
Create and manage tailored social media strategies for each brand’s target audience and goals. Oversee content creation and production of creative assets to maintain consistent and effective brand messaging. Manage marketing budgets while closely monitoring channel-level ROI, cost per lead (CPL), conversions, and overall campaign performance.
Build, mentor, and lead a high-performing marketing team to meet departmental objectives. Establish governance protocols to ensure secure and organized access to all marketing platforms and accounts. Utilize analytics tools and live dashboards to track key performance metrics and identify growth opportunities.
Prepare and present detailed monthly marketing performance reports for each brand. Conduct market research and competitor analysis to discover new marketing opportunities. Collaborate with senior management and cross-functional teams to align marketing strategies with business and revenue goals. Stay updated on the latest trends and advancements in SEO, AI, paid advertising, social media, analytics, and digital marketing technologies.
Required Qualifications
A minimum of 5 years of experience in digital marketing, SEO, or related fields, including senior management roles. Proven hands-on expertise in SEO with a demonstrated ability to deliver measurable results. Experience managing digital marketing budgets effectively and achieving strong ROI.
Proficiency in Google Analytics/GA4, Google Search Console, SEO tools, paid advertising platforms, and social media analytics. Experience handling multiple brands or concurrent marketing projects. Strong leadership and people management skills with the ability to develop and motivate teams. Excellent analytical, communication, and problem-solving abilities. Self-driven with a strong sense of ownership and active involvement in execution. Experience in lead generation and performance marketing is highly desirable.
Preferred Qualifications and Benefits
Competitive monthly salary ranging from PKR 150,000 to 200,000, depending on experience and expertise. This leadership role offers the opportunity to oversee marketing functions across multiple brands within a dynamic, growth-oriented work environment that fosters professional development. The position also provides the chance to build and lead a high-performing marketing team.
Candidates should be prepared to discuss the largest monthly digital marketing budget they have managed and the ROI achieved, their comfort level with a hands-on role managing SEO, paid campaigns, analytics, and marketing strategy, as well as provide a brief description of a successful SEO or digital marketing campaign with measurable results.
This role requires in-person work at the Karachi office.