Senior Marketing Manager

Xpert Digital is seeking a strategic and results-driven Senior Marketing Manager to lead partner marketing, brand positioning, and B2B demand generation efforts. This role involves close collaboration with strategic partners, particularly Temenos, to expand market presence, generate qualified leads, and accelerate pipeline growth through integrated marketing campaigns, events, and compelling content. The successful candidate will spearhead initiatives that enhance brand awareness and support business growth within the fintech and technology sectors.

Key Responsibilities
Manage joint marketing initiatives, campaigns, and events with strategic partners, focusing primarily on Temenos. Plan and execute customer go-live announcements and brand awareness campaigns to boost market visibility. Lead B2B demand generation activities across LinkedIn, email, and other digital channels to drive qualified leads. Develop marketing and sales enablement materials, including case studies, brochures, presentations, proposals, and website content. Organize and manage webinars, industry events, branding materials, and promotional activities to engage target audiences effectively. Optimize website content and landing pages to improve user experience and increase lead conversion rates. Translate complex banking, fintech, and technology solutions into clear and persuasive marketing messages. Collaborate closely with sales, product, design teams, and external vendors to ensure timely delivery of marketing initiatives. Supervise and mentor creative teams, including graphic designers and animators, fostering a productive and innovative environment. Conduct market research and competitor analysis to refine positioning and marketing strategies. Maintain consistent brand identity across all marketing channels and customer touchpoints.

Required Qualifications
A minimum of 5 years’ experience in B2B marketing, preferably within fintech, banking, SaaS, or technology industries. Proven success in partner marketing and managing enterprise-level stakeholder relationships. Strong expertise in digital marketing, demand generation, and content strategy. Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for diverse audiences. Experience leading creative teams and managing cross-functional projects. Demonstrated leadership, organizational, and project management capabilities.

Preferred Qualifications and Additional Information
A bachelor’s degree is preferred. At least 2 years of specific experience in B2B marketing. This position is based in Karachi and requires in-person work.

This role offers a significant opportunity to shape Xpert Digital’s marketing strategy and partner collaborations, directly contributing to business growth in a dynamic and fast-evolving industry.