Senior Marketing Representative

We are seeking a Senior Marketing Specialist with expertise in B2B SaaS to join our partner company on a full-time, on-site basis. This role is offered on a fixed-term contractual basis, with the possibility of renewal depending on performance. The position requires working Monday to Friday during morning shifts, either from 9:00 AM to 6:00 PM or 10:00 AM to 7:00 PM. The workplace is located in OPF Society, near Valencia Town, Lahore. The monthly salary ranges from Rs. 100,000 to 150,000, with some flexibility for candidates who bring strong, relevant experience within the SaaS industry.

Key Responsibilities

- Manage and take full ownership of the CRM system (HubSpot), including creating workflows, segmenting contacts, and generating detailed reports.
- Lead the SEO strategy and its execution to enhance organic search visibility and support business growth.
- Plan and oversee content development across the marketing funnel to drive demand generation initiatives.
- Design and implement Account-Based Marketing (ABM) campaigns targeting high-value accounts to maximize engagement and conversions.
- Build, monitor, and optimize the entire lead generation funnel, ensuring efficiency from top to bottom.
- Plan, execute, and optimize LinkedIn advertising campaigns to reach targeted professional audiences.
- Collaborate closely with cross-functional teams, including marketing, sales, and other departments, to ensure alignment on goals and seamless execution of strategies.

Required Qualifications

- Proven experience working as a marketer within the B2B SaaS sector, demonstrating hands-on expertise in the key areas outlined above.
- Proficiency in HubSpot CRM and familiarity with modern marketing tools and platforms.
- Excellent verbal and written communication skills, as the role involves direct interaction with both local and international stakeholders.
- A strategic mindset combined with a hands-on approach, supported by strong analytical and organizational abilities.
- A completed Bachelor’s degree in Marketing, Business, or a related field.

This role offers an excellent opportunity to contribute to a dynamic SaaS company, working in a collaborative environment where your marketing skills will directly impact business growth. Candidates with a passion for data-driven marketing and a track record of successful campaign execution will find this position rewarding.

Interested candidates are encouraged to apply by submitting their resumes through the appropriate channels as specified by the hiring organization.