Senior Marketing Specialist

Two Seas, a human resources consulting firm registered with SECP and FBR, specializes in delivering remote, cost-effective, and highly skilled talent to companies across the USA. We are currently seeking a Senior Marketing Specialist for one of our US-based clients. This role requires a dynamic individual capable of developing and executing comprehensive marketing strategies from the ground up. The ideal candidate will have strong skills in graphic design and video production tailored for social media platforms such as Facebook, Instagram, and TikTok, with a focus on delivering measurable outcomes. Additionally, expertise in on-page, off-page, and technical SEO, as well as GEO and AEO optimization, is essential to drive trackable results.

Key Responsibilities
- Lead the SEO, GEO, and AEO initiatives, including building backlinks for technical SEO improvements.
- Conduct keyword research, write blogs, and optimize content to achieve high rankings on Google.
- Design, launch, and manage advertising campaigns across social media channels, closely monitoring ROAS and customer acquisition costs to optimize performance by pausing or scaling campaigns as needed.
- Utilize digital marketing tools and social media management platforms such as Hootsuite and Buffer, along with content management systems like WordPress and HubSpot.
- Create compelling marketing visuals using design software including Canva and Adobe Creative Suite to produce engaging graphics and promotional materials.
- Plan, create, and edit video content using video editing tools such as Adobe Premiere Pro or Final Cut Pro to enhance marketing campaigns and boost audience engagement.
- Own and develop the company’s branding, repositioning it effectively within the SaaS niche.
- Deliver measurable results within established timelines, ensuring all marketing activities align with business goals.
- Perform market research by analyzing industry trends, competitor strategies, and customer needs to inform marketing decisions.
- Develop and implement marketing strategies encompassing campaign planning, channel selection, and performance analysis.

Required Qualifications
- Minimum of 4 years of marketing experience, preferably within telecommunications or SaaS companies based in the United States or Australia.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Proven ability to work independently in a remote environment, managing multiple projects while consistently meeting deadlines.
- Strong self-motivation and the ability to operate autonomously without constant supervision.

Preferred Qualifications and Benefits
- Master’s degree in Marketing is considered a plus.
- Experience working night shifts aligned with Eastern Time.
- Competitive salary package.

This position offers an excellent opportunity for a seasoned marketing professional to lead strategic initiatives and contribute significantly to a growing SaaS brand. If you are driven by results and possess a comprehensive skill set in digital marketing, SEO, content creation, and brand development, this role is well-suited for you.