Senior Media Buyer (Meta Ads Specialist)

Senior Media Buyer (Meta Ads Specialist) – Remote (Full-Time, U.S. Eastern Time)

We are seeking an experienced Senior Media Buyer specializing in Meta Ads to take full ownership of paid social advertising across multiple client and internal accounts. This role goes beyond campaign management, encompassing the entire performance lifecycle—from strategy and creative direction to optimization, scaling, and reporting. You will work in a fast-paced, data-driven environment, leveraging creative testing and audience insights to drive measurable business growth. If you have a proven track record managing significant advertising budgets and improving campaign performance through a blend of creative and analytical skills, this opportunity is designed for you.

Key Responsibilities

- Develop, launch, manage, and optimize Facebook and Instagram advertising campaigns across multiple accounts.
- Own campaign performance from initial planning through scaling, managing monthly budgets ranging from $10K to $250K+.
- Create high-converting campaign concepts, hooks, and messaging, including writing compelling ad copy aimed at improving CTR, CPL, CPA, and ROAS.
- Produce detailed creative briefs for designers, editors, and content creators, leading creative strategy across static images, UGC-style videos, video scripts, and AI-assisted creative workflows.
- Continuously test new creative angles and messaging to enhance campaign effectiveness.
- Monitor daily campaign performance metrics such as CTR, CPC, CPL, CPA, ROAS, frequency, and conversion rates.
- Optimize audiences, creatives, offers, placements, and landing pages based on data-driven insights.
- Identify and strategically scale winning campaigns while troubleshooting underperforming ones.
- Collaborate closely with creative teams and leadership to align paid advertising with broader marketing and revenue goals.
- Stay updated on Meta platform changes and advertising best practices to maintain competitive advantage.

Required Qualifications

- Minimum of 3 years’ hands-on experience managing Facebook and Instagram advertising campaigns.
- Proven ability to manage at least $10,000 per month in Meta ad spend.
- Experience handling 5 or more advertising accounts simultaneously.
- Strong expertise with Meta Ads Manager, Facebook Business Suite, Meta Pixel, conversion tracking, and attribution modeling.
- Deep understanding of funnel optimization and performance marketing principles.
- Excellent analytical skills with a focus on performance optimization.
- Proficient in direct-response copywriting and messaging.
- Ability to identify and scale winning creatives effectively.
- Outstanding written and verbal communication skills in English.
- Reliable remote work setup with high-speed internet.

Preferred Qualifications and Benefits

- Experience managing larger budgets between $100K and $250K+ monthly.
- Strong knowledge of full-funnel marketing strategies.
- Background in producing or managing UGC advertising campaigns.
- Skilled at briefing creators, editors, and designers.
- Familiarity with AI tools such as ChatGPT, AI creative generation tools, and creative automation platforms.
- Experience with marketing platforms like GoHighLevel (GHL) and Close CRM.
- Previous work experience within agencies or high-growth marketing teams is a plus.
- Fully remote work environment with opportunities for career progression into roles such as Lead Media Buyer, Performance Marketing Manager, Growth Marketing Lead, or Director of Paid Media.

What a Typical Day Looks Like

You will review campaign dashboards and key metrics, analyze creative performance, launch and optimize Meta campaigns, write ad copy, and prepare creative briefs. Collaboration with internal teams on offers, funnels, and strategy will be routine, alongside testing new audiences, creatives, and messaging. Scaling winning campaigns while optimizing underperforming ones is a daily focus.

Key Performance Indicators

Success will be measured by improvements in Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), campaign scaling efficiency, revenue contribution, and the velocity of creative testing and performance improvements.

If you are passionate about performance marketing and eager to drive paid social growth through creative strategy and data-driven optimization, we encourage you to apply and join a high-performing marketing team.