Senior Paid Media Manager

Health Loft is seeking a Senior Paid Search Manager to take full ownership of its Google Ads and Microsoft Ads programs, which play a vital role in client acquisition. This role requires a proactive, results-driven professional who can lead strategy and daily campaign management. The ideal candidate will analyze the entire patient journey—from initial click through to booked appointment—to identify areas of underperformance and uncover growth opportunities. Responsibilities include optimizing bidding strategies, ad copy, landing pages, and conversion tracking. The position demands independent judgment and initiative, with the first 60 to 90 days focused on learning the account and proposing changes. After onboarding, the manager will set strategic priorities, lead testing, and drive performance improvements with leadership support.

Key Responsibilities
- Manage performance and strategy across Google Ads, Microsoft Ads, and Zocdoc, overseeing account structure, bidding, budgets, keywords, search terms, and negative keywords.
- Identify problems and opportunities within the account and marketing funnel, developing prioritized plans and testing roadmaps.
- Write, test, and refine ad copy to maximize campaign effectiveness.
- Analyze landing pages and the full conversion funnel from click to booked appointment, recommending targeted copy, structural, and layout changes.
- Utilize Claude AI to assist in drafting and building proposed landing pages and variants; no design or development experience required.
- Provide concise daily updates summarizing progress, results, blockers, and next steps.
- Evaluate and expand Performance Max campaigns beyond search to include display, YouTube, and Demand Gen channels.
- Maintain accurate conversion tracking focused on booked and attended appointments rather than form submissions.
- Ensure compliance with healthcare advertising policies and privacy-safe tracking practices.

Required Qualifications
- At least 5 years of hands-on experience managing Google Ads accounts with monthly spends exceeding $200K.
- Genuine Microsoft Ads experience, beyond simply importing campaigns from Google Ads.
- Strong expertise in Performance Max campaigns and Smart Bidding strategies.
- Proficiency in landing page and funnel analysis, with the ability to diagnose drop-off points and recommend specific copy, structural, and layout improvements.
- Skilled in conversion tracking tools such as GA4, Google Tag Manager, and offline conversion imports.
- Demonstrated ability to independently identify issues and drive improvements rather than just executing assigned tasks.
- Excellent written communication skills in English, comfortable working through ticketing systems with daily written updates.
- Confidence to challenge assumptions and push back using data-driven insights.
- Availability to work full or majority of US Central Time business hours.

Preferred Qualifications and Benefits
- Experience in healthcare, telehealth, or other regulated lead generation industries.
- Familiarity with GoHighLevel or similar CRM and funnel management platforms.
- Comfortable using AI tools like Claude or ChatGPT for analysis, copywriting, and landing page creation.
- Fully remote work with flexible scheduling aligned to US business hours.
- Competitive compensation ranging from $3,000 to $4,500 monthly.
- Direct reporting line to the CEO.

Health Loft is a Chicago-based telehealth company delivering medical nutritional counseling nationwide through expert registered dietitians. The organization values excellence, a growth mindset, patient centricity, and autonomy, fostering a collaborative culture focused on innovation and continuous improvement.