Senior Performance Marketer

We are looking for a talented digital marketing professional to manage and grow advertising campaigns on TikTok and Snapchat specifically for ecommerce brands. The ideal candidate will be responsible for creating effective customer acquisition strategies, optimizing campaign performance, and collaborating closely with creative teams to boost ad engagement. This role demands a strong analytical mindset, a data-driven approach, and staying up-to-date with the latest platform trends and best practices. Additionally, the candidate will train internal teams on advertising strategies and work to improve tracking and attribution accuracy.

Key Responsibilities
- Plan, launch, and scale advertising campaigns on TikTok and Snapchat platforms.
- Develop and implement profitable customer acquisition strategies tailored to ecommerce brands.
- Design campaign structures, audience targeting methods, and frameworks for creative testing.
- Work collaboratively with creative teams to enhance ad effectiveness by refining hooks, user-generated content ideas, and platform-native content.
- Monitor and analyze campaign performance metrics such as ROAS, CPA, MER, and contribution margin, continuously optimizing campaigns for improved results.
- Improve tracking accuracy and attribution by leveraging platform tools and Shopify data.
- Keep abreast of platform updates, emerging trends, and industry best practices to maintain a competitive edge.
- Provide insights and conduct training sessions for the internal marketing team on TikTok and Snapchat advertising techniques.

Required Qualifications
- At least 3 years of hands-on experience managing TikTok Ads and/or Snapchat Ads campaigns.
- Proven experience handling significant monthly advertising budgets.
- Demonstrated success in scaling ecommerce brands through TikTok and Snapchat advertising.
- Ability to present real case studies with measurable business outcomes.
- Strong knowledge of attribution models, tracking methods, pixel implementation, server-side tracking, and Shopify ecommerce analytics.
- Data-driven and analytical mindset with confidence in making decisions based on campaign performance metrics.
- Excellent communication skills and a passion for mentoring and developing team members.

Preferred Qualifications and Benefits
- Experience working with Shopify ecommerce brands.
- Background in sectors such as beauty, skincare, fashion, wellness, or consumer products.
- Familiarity with TikTok Shop is a strong advantage.
- Knowledge of attribution platforms like GA4, Triple Whale, Northbeam, or Hyros is beneficial.

This is a full-time, in-person role offering a monthly salary range between Rs50,000 and Rs100,000.