Senior Performance Marketing Manager (Google & Meta)

FishAngler, an AI-powered fishing app with millions of downloads and a highly engaged community of anglers across the US, is seeking a Senior Performance Marketing Manager to lead the next phase of growth. This role offers the opportunity to take full ownership of paid acquisition budgets across Google and Meta, with an expectation of budget growth as the business scales. The ideal candidate is hands-on, data-driven, and eager to challenge existing strategies to drive meaningful growth beyond the current core audience. This position is remote and offers a salary range of $30,000–$35,000.

Key Responsibilities
- Manage and optimize paid acquisition campaigns on Google Ads and Meta platforms, ensuring efficient budget allocation and performance improvement.
- Analyze account performance deeply to identify underlying causes of changes in key metrics such as CPA and trial-to-paid conversion rates.
- Develop hypotheses based on data insights, design tests, and implement learnings to fuel growth.
- Improve account structure, tracking, creative testing, and app store campaigns to enhance user acquisition and retention.
- Expand the app’s reach beyond the core angler audience to a broader outdoor and recreational fishing market.
- Focus on the subscription (VIP) model by optimizing new user acquisition, trial-to-paid conversion, retention, and overall quality of growth.
- Collaborate closely with the leadership team, providing strategic input and challenging assumptions to refine marketing approaches.
- Serve as a proactive partner who brings fresh ideas and a critical eye to campaign performance and strategy.

Required Qualifications
- Proven hands-on experience managing performance marketing campaigns on Google Ads and Meta platforms.
- Strong analytical skills with the ability to interrogate data, form hypotheses, and test effectively.
- Experience managing budgets within mobile app, subscription, or consumer tech environments.
- Ability to work independently and take ownership of marketing strategies in a small, fast-growing company.
- Excellent communication skills, with the ability to challenge ideas constructively and collaborate with leadership.

Preferred Qualifications and Benefits
- Experience in fishing, outdoor, or sports-related industries is a plus but not essential.
- Background in subscription apps, gaming, fitness, or other consumer mobile products with recurring revenue models is highly relevant.
- Opportunity for significant role growth as the subscriber base expands, including deeper performance optimization across platforms and audiences.
- Work remotely within a close-knit team that values innovation and data-driven decision-making.

If you are passionate about diving into the details of performance marketing and ready to take on greater ownership and influence, this role offers a unique chance to shape the future of a product-led app in a growing market. Candidates are encouraged to submit a CV or resume along with a brief description of a campaign they are proud of—detailing the challenge, budget, and lessons learned.