Senior Performance Marketing Manager

Disrupt.com is a leading global platform specializing in building, scaling, and investing in high-growth technology ventures. With a strong presence in the MENA region, the company has successfully developed over 10 companies and achieved notable exits, including the $350 million acquisition of Cloudways by Digital Ocean. Disrupt.com’s dynamic team of more than 600 employees drives innovation across seven global SaaS brands operating in key industries such as Cybersecurity, Direct-to-Consumer, Managed Cloud, Affiliate Marketing, Digital Media, Web 3.0, and Venture Building as a Service. The organization prides itself on a vibrant culture that attracts top talent committed to making a meaningful impact.

Key Responsibilities:
- Develop comprehensive go-to-market (GTM) playbooks that define customer personas, messaging frameworks, pricing and monetization strategies, channel mix, and conversion funnel design.
- Design, launch, and optimize paid marketing campaigns across B2C channels including Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and emerging platforms.
- Own the full customer lifecycle from awareness and acquisition through activation, engagement, retention, and monetization.
- Execute full-stack consumer marketing hands-on, including performance advertising, content marketing, SEO/AEO, influencer partnerships, and lifecycle/CRM initiatives.
- Design and run rapid growth experiments such as landing page tests, ad creative variations, viral loops, referral programs, and conversion funnel optimizations to validate business hypotheses.
- Develop and monitor customer acquisition cost (CAC) and lifetime value (LTV) models, cohort retention analyses, unit economics, and budget allocation frameworks to ensure sustainable growth.
- Build and optimize viral and social mechanisms to drive organic growth and reduce acquisition costs.
- Collaborate closely with product, design, and content teams to create compelling campaigns and optimize in-product growth levers.
- Manage relationships with external agencies, creators, freelancers, and vendors to scale marketing execution effectively.
- Establish reporting dashboards and provide regular performance updates to venture founders and studio leadership.
- Conduct market research, competitive analysis, and user research to inform strategic positioning and decision-making.

Required Qualifications:
- Minimum of 7 years’ experience in performance marketing, growth marketing, or digital marketing, with a proven track record of launching consumer products from zero to one.
- Demonstrated success in building and scaling consumer or SaaS marketing engines within technology or startup environments.
- Deep understanding of consumer psychology, viral mechanics, and product-led growth strategies.
- Extensive hands-on experience with B2C marketing platforms such as Meta Ads, TikTok Ads, Google Ads, and lifecycle marketing tools.
- Bachelor’s degree in marketing, business, or a related field.

Preferred Qualifications and Benefits:
- Experience working directly with founders or within venture building and studio environments is highly desirable.
- An MBA or advanced degree is considered a plus.
- The role offers the opportunity to work in a fast-paced, innovative environment alongside a team of highly motivated professionals.
- Candidates will benefit from a culture that values entrepreneurial thinking, ownership, and continuous experimentation.

Key Skills to Thrive in the Role:
- Entrepreneurial mindset with strong ownership and accountability.
- Strategic thinker capable of hands-on execution and rapid delivery.
- Excellent communication and stakeholder management skills across all organizational levels.
- Ability to work autonomously in ambiguous, fast-moving environments.
- Strong influencing skills to gain buy-in from cross-functional partners.
- Data-driven decision-making with a passion for results and continuous experimentation.
- Creative problem-solving and a willingness to push boundaries.

Technical Proficiencies:
- Expert-level skills in Meta Ads (Facebook/Instagram) and Google Ads for B2C and SaaS marketing.
- Advanced knowledge of TikTok Ads, YouTube Ads, and emerging social platforms.
- Strong analytical capabilities including CAC/LTV modeling, cohort analysis, retention curves, and attribution.
- Proficiency with analytics tools such as Google Analytics, Mixpanel, and Amplitude, alongside A/B testing platforms.
- Experience with lifecycle marketing and CRM tools like Braze, Iterable, or Customer.io.
- Understanding of viral mechanics, referral systems, and product-led growth methodologies.
- Experience in conversion rate optimization (CRO) and landing page builders.

This role is ideal for a growth marketing leader who thrives on building scalable consumer products from the ground up and driving measurable impact through innovative marketing strategies.