Senior Reddit Expert

We are seeking an experienced Reddit specialist with a minimum of 10 years of hands-on experience who possesses a deep understanding of how Reddit content can enhance brand visibility, particularly within AI-generated answers across platforms such as ChatGPT, Google Gemini, Claude, and other AI search engines. The ideal candidate will be well-versed in Reddit’s communities, culture, moderation practices, and content expectations, with the ability to build credibility through meaningful and relevant participation.

Key Responsibilities
- Develop and implement Reddit strategies that boost brand awareness, drive relevant traffic, and increase visibility in AI-generated search results.
- Identify and engage with relevant subreddits, discussions, and questions aligned with our industry and target audience.
- Create valuable posts and comments that contribute meaningfully to conversations while adhering to each community’s rules and guidelines.
- Conduct research on topics and queries where Reddit engagement can support brand discovery and recognition.
- Collaborate closely with SEO and content teams to ensure Reddit activities align with broader business objectives.
- Monitor brand mentions, referral traffic, engagement metrics, and citations or mentions in AI-generated answers.
- Test different approaches, document outcomes, and clearly differentiate measurable results from assumptions.
- Adhere strictly to subreddit rules and disclose brand affiliations when appropriate to maintain transparency and trust.

Required Qualifications
- At least 10 years of active Reddit use, supported by a credible history of participation or community involvement.
- Proven experience managing Reddit strategies for brands or businesses with demonstrable success.
- Strong knowledge of subreddit selection, moderation, community engagement, and reputation management.
- Practical experience with SEO, Generative Engine Optimization (GEO), or Answer Engine Optimization (AEO).
- Clear understanding of the distinctions between ranking on Google, appearing in Reddit search results, and being cited in AI-generated answers.
- Excellent written English skills and the ability to engage authentically across diverse Reddit communities.
- Ability to provide case studies or examples showcasing your work, specific contributions, and measurable outcomes.

We emphasize authentic participation and evidence-based results. Practices such as spamming, purchasing votes, fake endorsements, or making misleading promises about guaranteed AI rankings are strictly prohibited.

Application Process
Candidates are requested to provide detailed responses to the following questions:
- How many years have you actively used Reddit? Please share public profiles or other verifiable evidence of your experience.
- Describe a Reddit campaign you personally managed, including its objectives, your actions, and the measurable results achieved.
- Have you contributed to a brand gaining mentions or citations in AI search platforms like ChatGPT, Gemini, or Claude? Provide examples, dates, prompts tested, and your role.
- How do you differentiate the impact of your Reddit efforts from existing brand visibility or natural fluctuations in AI-generated answers?
- What criteria do you use to select relevant subreddits and determine the appropriateness of brand participation?
- How would you respond to a removed post, negative feedback, or a moderator warning?
- Outline your priorities and success metrics for the first 30, 60, and 90 days in this role.
- Which tools and methods do you use to track Reddit performance and AI search visibility, and what limitations do you communicate when reporting results?

Salary
The monthly salary ranges from PKR 150,000 to 200,000, depending on experience and demonstrated results.

We encourage candidates with a passion for genuine community engagement and a proven track record in Reddit marketing to apply. This role offers the opportunity to shape brand presence in emerging AI-driven search environments while working collaboratively with a dynamic team.