Senior Salesforce Developer (Marketing Cloud)

Located in DHA 6, Lahore, Pakistan, this hybrid role seeks an experienced Salesforce Marketing Cloud Developer with 3 to 6 years of relevant experience. The successful candidate will play a crucial role in implementing and optimizing Salesforce Marketing Cloud solutions to support marketing automation and enhance customer journey initiatives. This position requires a hands-on developer who can work collaboratively within a dynamic team to deliver effective and scalable marketing technology solutions.

Key Responsibilities:
- Develop and maintain Salesforce Marketing Cloud applications, leveraging tools such as Journey Builder, Email Studio, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
- Write and optimize AMPscript, SQL queries, and integrate SOAP/REST APIs to ensure seamless data flow and automation.
- Design and implement marketing automation workflows aligned with business goals and industry best practices.
- Integrate Marketing Cloud with other platforms, including Salesforce Sales Cloud, to synchronize customer data and maintain data integrity.
- Manage Data Extensions, Segments, and Smart Capture Forms to ensure data quality and governance.
- Utilize HTML, CSS, JavaScript, Lightning Web Components (LWC), and APEX to customize and enhance marketing cloud functionalities.
- Collaborate with cross-functional teams to troubleshoot issues, optimize processes, and deliver high-quality solutions on time.

Required Qualifications:
- Proven experience as a Salesforce Marketing Cloud Developer or in a similar role with hands-on expertise in SFMC tools and features.
- Strong command of AMPscript, SQL, and API integrations within the Salesforce Marketing Cloud environment.
- Solid understanding of marketing automation concepts, data management, and relational databases.
- Experience with front-end and back-end technologies including HTML, CSS, JavaScript, LWC, and APEX.
- Ability to ensure data governance and maintain data quality standards through effective use of Data Extensions and Segmentation.

Preferred Qualifications and Benefits:
- Bachelor’s degree in Computer Science, Software Engineering, or a related field is highly desirable.
- Salesforce Certified Marketing Cloud Developer and Email Specialist certifications are mandatory.
- Salesforce Certified Platform Developer 1 certification is considered an advantage.
- Familiarity with Visual Studio Code and Git version control systems.
- Experience with Continuous Integration/Continuous Deployment (CI/CD) tools to support package and release cycles.
- Strong analytical, problem-solving, and communication skills, with the ability to manage multiple projects independently or as part of a team.
- Excellent interpersonal skills to foster collaboration and effective teamwork.

Employee Benefits:
- Provident Fund to support long-term financial security.
- Company-sponsored lunch to promote employee well-being and convenience.
- Medical allowance to assist with health and wellness expenses.
- Comprehensive life insurance providing peace of mind for employees and their families.
- Sports allowance encouraging an active and healthy lifestyle.
- Team recreational budget to enhance team bonding through social activities.
- Sponsored certifications to support continuous professional development and career advancement.

This role offers a unique opportunity to contribute to a forward-thinking organization while developing your expertise in Salesforce Marketing Cloud within a supportive and engaging work environment.