Senior SEO Executive

We are seeking a Senior-Level SEO Executive to lead and manage all aspects of our SEO initiatives. The ideal candidate will be responsible for developing and executing strategies that enhance our search engine rankings across major platforms. This role requires a strong focus on keyword research, content optimization, link building, and competitive analysis to drive organic growth. You will collaborate closely with editorial and marketing teams to integrate SEO best practices into content creation and website architecture, ensuring continuous improvement in our online presence.

Key Responsibilities:
- Manage all SEO activities including content strategy, link building, and keyword strategy to improve rankings on major search engines.
- Conduct ongoing keyword research to discover and expand keyword opportunities.
- Research and implement content recommendations aimed at organic SEO success.
- Analyze competitor advertising links to identify opportunities and threats.
- Develop and execute effective link-building strategies.
- Stay current with industry trends and recommend necessary adjustments to SEO strategies.
- Collaborate with editorial and marketing teams to drive SEO in content creation and programming.
- Suggest changes to website architecture, content, linking, and other factors to enhance SEO performance for target keywords.

Required Qualifications:
- 4 to 5 years of proven experience in developing and executing successful SEO campaigns.
- Strong understanding of performance marketing, conversion optimization, and online customer acquisition.
- Proficiency in keyword research and data mining tools.
- Experience with SEO analytics platforms such as Google Analytics or Adobe Analytics.
- In-depth knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest SEO and SEM trends and best practices.
- Familiarity with content management systems including WordPress and Shopify.
- Excellent written and verbal communication skills.

This is a full-time, on-site position based in Gulshan-e-Iqbal, Karachi. The monthly salary range for this role is between Rs70,000 and Rs100,000. Candidates should be prepared to work in person at the designated location.