Senior SEO Specialist (6pm-9am)

We are looking for a highly skilled Technical SEO Specialist to lead and implement advanced SEO strategies that improve our online visibility and attract targeted organic traffic. This role emphasizes conducting in-depth technical SEO audits, managing local SEO efforts, optimizing content, and continuously measuring performance. The ideal candidate will possess strong expertise in semantic SEO, structured data implementation, and local search optimization, with proven experience managing SEO for multi-location or entertainment-related businesses.

Key Responsibilities

- Conduct comprehensive technical SEO audits focusing on crawl errors, duplicate content, canonical tags, sitemap hygiene, and Core Web Vitals optimization.
- Identify and resolve keyword cannibalization issues between service pages and blog content to enhance search visibility.
- Manage Google Search Console tasks including site verification, sitemap submission, and monitoring for security issues and manual actions.
- Implement schema.org structured data such as LocalBusiness, Event, and BreadcrumbList to improve semantic SEO and entity-based site architecture.
- Lead local SEO initiatives by managing the Google Business Profile, including category strategy, Q&A management, review monitoring, and maintaining a consistent photo and post schedule.
- Build and maintain local citations and backlinks through relevant directories, tourism boards, press, and family entertainment center (FEC)-specific platforms.
- Drive local keyword targeting for markets like Sharjah and Dubai, focusing on search intent including “near me” queries.
- Perform keyword research and develop SEO briefs for new landing pages as well as a bi-weekly blog content calendar.
- Apply semantic SEO principles, topical clusters, entity relationships, and search intent to optimize content beyond isolated keywords.
- Manage on-page SEO elements such as title tags, meta descriptions, header structure, and internal linking strategies.
- Collaborate closely with content and design teams to ensure SEO best practices are integrated from the start of each project.
- Track keyword rankings, organic traffic, and backlink profiles, providing monthly performance reports aligned with business goals.
- Conduct ongoing competitive analysis against local and international entertainment industry competitors.

Required Qualifications

- Minimum of 3 years of hands-on experience in SEO at an expert level; this is not an entry-level role.
- Strong understanding of semantic SEO and entity SEO, including how Google’s knowledge graph and natural language processing models interpret meaning and topical relevance.
- Deep technical SEO expertise covering crawl budget management, canonicalization, schema/structured data, and Core Web Vitals optimization.
- Proficiency with Google Search Console, GA4, Google Tag Manager, and SEO tools such as Ahrefs or SEMrush.
- Extensive experience in local SEO and managing Google Business Profiles.
- Proven ability to develop comprehensive content and keyword strategies beyond audit execution.
- Comfortable working within WordPress and effectively communicating technical SEO concepts to non-technical stakeholders.
- Excellent analytical skills with the ability to translate raw ranking data into actionable insights and prioritized plans.

Preferred Qualifications and Benefits

- Experience in the entertainment, leisure, or family entertainment center (FEC) industry is highly desirable.
- Background working with multi-location businesses, hospitality, or mall-based retail environments.
- Experience recovering websites from Google manual actions or security compromises is a plus.
- Competitive monthly salary ranging from Rs80,000 to Rs120,000.
- This position requires in-person attendance at the designated location.

This role offers an excellent opportunity for a detail-oriented SEO professional eager to take full ownership of technical and local SEO strategies within a dynamic, entertainment-focused environment.