Senior SEO Specialist

We are seeking a highly experienced Senior SEO Specialist to lead the organic growth strategy for a Germany-based B2B e-commerce company specializing in professional IT infrastructure, networking, servers, storage, and related technology products. This role is critical as customers search for highly specific products, technical specifications, and enterprise IT solutions. The successful candidate will independently assess the current SEO landscape, identify growth opportunities, develop and execute a strategic SEO roadmap, and deliver measurable commercial results. This hybrid position is based in Lahore and involves close collaboration with international stakeholders, including teams in Germany.

Key Responsibilities

Own the Overall SEO Strategy: Take full ownership of the company’s organic search strategy by developing a clear SEO roadmap aligned with commercial objectives. Prioritize SEO initiatives based on business potential, search demand, competition, and ROI. Continuously refine the strategy in response to performance data and market changes while staying updated on Google algorithm updates and search trends.

Build an E-Commerce SEO Growth Engine: Develop a scalable SEO framework for a large, evolving product catalog. Determine priority product categories, manufacturer/product combinations, and optimize product architecture, category pages, and internal linking to maximize organic visibility and capture long-tail commercial searches.

Technical SEO Leadership: Lead technical SEO efforts by working closely with developers to address crawlability, indexation, site architecture, faceted navigation, URL structures, canonicalization, duplicate content, pagination, internal linking, XML sitemaps, robots.txt, redirects, JavaScript rendering, Core Web Vitals, page speed, structured data, product schema, breadcrumbs, and mobile SEO. Diagnose complex technical issues, prioritize solutions, and validate implementations.

SEO Architecture & Site Structure: Shape the website’s information architecture from an SEO perspective, including product taxonomy, category hierarchy, manufacturer structures, internal linking, landing-page strategy, SEO-friendly URLs, and indexation. Ensure the architecture supports both search engine understanding and customer product discovery.

Keyword & Market Opportunity Strategy: Develop a comprehensive search-demand framework beyond basic keyword research. Identify and prioritize opportunities across product names, manufacturer names, models, part numbers, SKUs, technical specs, compatibility, replacements, alternatives, comparisons, commercial intent, and long-tail searches.

Product & Category SEO Strategy: Create scalable frameworks for optimizing thousands of product and category pages. Define SEO standards, develop metadata and content frameworks, identify underperforming pages, improve search relevance, resolve cannibalization, and optimize internal linking based on search behavior and SERP competition.

International & German Market SEO: Lead SEO growth targeting the German and broader European markets by understanding local search behavior, developing localized keyword strategies, evaluating competitors, supporting international site architecture, and collaborating on content localization. German SEO experience is advantageous; language proficiency is a plus.

Competitor Intelligence: Establish a systematic process to analyze competitor keyword strategies, rankings, content, backlinks, site architecture, and SERP features. Use insights to develop actionable strategies for gaining market share.

Content & Topical Authority: Own the strategic SEO direction of content, focusing on product education, buying guides, technical guides, comparisons, alternatives, compatibility, manufacturer ecosystems, and commercial technology topics. Align content with product and revenue strategies.

Authority & Digital PR: Develop a high-quality off-page SEO strategy focused on relevant authority and sustainable growth through technology publications, industry websites, digital PR, strategic partnerships, and vendor ecosystems.

Analytics, Attribution & Commercial Performance: Own SEO measurement frameworks, monitoring organic traffic, revenue, transactions, enquiries, keyword visibility, CTR, conversion rates, and revenue by landing page and keyword/category. Use data to identify where SEO generates business value and where to invest next.

SEO Tools & Data: Utilize tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, Google Merchant Center, and Looker Studio. Comfortable working with large datasets to translate SEO data into business recommendations.

Cross-Functional Leadership: Collaborate closely with e-commerce, development, content, product, marketing, management, and Germany-based stakeholders. Lead SEO initiatives proactively and translate SEO requirements into clear priorities for non-SEO teams.

Required Qualifications

- 5–8+ years of hands-on SEO experience with proven ownership of SEO strategy for e-commerce, B2B, marketplace, or large-scale websites.
- Strong expertise in technical SEO and e-commerce SEO for large product catalogs.
- Demonstrated success in growing organic traffic and commercial performance.
- Deep understanding of website and information architecture.
- Advanced skills in keyword research, competitive analysis, search intent, and SERP behavior.
- Experience working directly with developers.
- Proficiency with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and similar tools.
- Strong analytical, strategic thinking, and excellent English communication skills.

Preferred Qualifications and Benefits

Experience in B2B e-commerce, IT hardware, networking equipment, servers, storage, electronics, technology distribution, enterprise technology, data-center infrastructure, international e-commerce, and German or European SEO is highly valuable. Knowledge of enterprise networking and IT infrastructure terminology is a strong advantage.

This role offers senior-level ownership of SEO strategy within a hybrid working environment in Lahore, collaborating with an international, Germany-based company. Candidates will gain exposure to a large, technically complex product ecosystem and have direct interaction with international stakeholders. Competitive compensation and long-term professional growth opportunities are provided.

Candidates should submit an updated CV along with examples of SEO projects led, organic traffic growth results, e-commerce or large-site SEO experience, technical SEO projects, and measurable business outcomes achieved through SEO. Demonstrated commercial impact through SEO will be strongly preferred.