Senior SEO Specialist

The Senior SEO Specialist position is a full-time, on-site role located in Lahore District. This role focuses on leading SEO strategies and their execution across various client projects. The specialist will be responsible for conducting detailed keyword research, implementing on-page optimization techniques, and managing link-building campaigns to improve search rankings and increase organic traffic. Daily activities include outreach for backlink exchanges, managing Google Business Profiles alongside team members, and performing keyword research for both existing clients and potential leads. The role also requires monitoring SEO performance through web analytics tools and delivering regular reports and insights to internal teams and clients. Staying current with search engine algorithm updates and industry trends is essential to continuously refine strategies and maintain a competitive advantage.

Key Responsibilities
- Lead and implement comprehensive SEO strategies for multiple client projects.
- Conduct thorough keyword research and apply on-page SEO optimizations, including metadata, content structure, internal linking, and user intent analysis.
- Design and manage ethical link-building campaigns and outreach initiatives to enhance domain authority and search visibility.
- Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Google Looker Studio.
- Collaborate with team members to manage and optimize Google Business Profiles.
- Perform detailed SEO audits focusing on technical issues, site architecture, page speed, mobile responsiveness, and content quality.
- Stay updated on search engine algorithm changes and digital marketing trends to proactively adjust SEO strategies.
- Provide regular reports and actionable insights to clients and internal stakeholders.
- Work effectively with cross-functional teams and communicate findings clearly.

Required Qualifications
- Strong expertise in keyword research and on-page SEO, including metadata optimization, content structuring, internal linking, and understanding user intent.
- Proficiency in technical SEO aspects such as structured data, indexing, crawling, and sitemap management.
- Hands-on experience conducting comprehensive SEO audits covering technical issues, site architecture, page speed, mobile-friendliness, and content quality.
- Practical experience with link-building strategies, outreach, and ethical off-page SEO techniques.
- Proven ability to manage and rank Google Business Profiles effectively.
- Advanced skills in web analytics and SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Google Looker Studio.
- Demonstrated experience leading SEO campaigns for multiple clients or brands, preferably within an agency environment.
- Strong analytical and problem-solving abilities with the capacity to translate data into clear recommendations.
- Excellent communication and collaboration skills for working with diverse teams and presenting insights to stakeholders.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
- Up-to-date knowledge of search engine algorithms, technical SEO best practices, and current digital marketing trends.

Preferred Qualifications and Benefits
- Experience managing or mentoring junior SEO staff is an advantage.
- Competitive monthly salary ranging from Rs45,000 to Rs80,000.
- This is an on-site position based in Lahore District.