SENIOR SEO SPECIALIST

Rankistan Digital Marketing Agency is seeking a highly skilled Senior SEO Specialist with extensive experience in Shopify and e-commerce SEO, specifically targeting the US market. The ideal candidate will have a strong track record of enhancing organic visibility, improving search rankings, driving qualified traffic, and increasing e-commerce revenue. This full-time, on-site position is based in Lahore and requires 4 to 6+ years of professional SEO experience. The role involves developing and executing advanced SEO strategies tailored to e-commerce platforms, with a focus on Shopify websites and US consumer behavior.

Key Responsibilities

- Develop and implement comprehensive SEO strategies aligned with business goals to boost organic traffic and revenue.
- Conduct in-depth keyword research, competitor analysis, search intent evaluation, keyword mapping, and content gap analysis focused on the US market.
- Optimize Shopify product pages, collection and category pages, landing pages, product descriptions, and other commercial content.
- Perform technical SEO audits addressing crawlability, indexation, canonicalization, duplicate content, redirects, XML sitemaps, robots.txt, and website architecture.
- Collaborate with development teams to improve Core Web Vitals, page speed, mobile usability, JavaScript rendering, and overall site performance.
- Implement and validate structured data and schema markup such as Product, Offer, Review, Breadcrumb, and Organization schemas.
- Develop content strategies including blogs, buying guides, category content, FAQs, topic clusters, and internal linking structures.
- Identify and resolve SEO issues such as keyword cannibalization, thin or outdated content, broken links, and other factors affecting organic performance.
- Lead ethical link-building initiatives, digital PR, backlink acquisition, competitor backlink analysis, and domain authority enhancement.
- Optimize large product catalogs, product variants, faceted navigation, pagination, and manage out-of-stock or discontinued product pages.
- Conduct competitor benchmarking and identify opportunities to improve rankings for high-intent commercial and transactional keywords.
- Tailor SEO strategies to US-specific search behavior, customer intent, seasonal trends, and competitive e-commerce environments.
- Plan SEO campaigns for product launches, promotions, and major US shopping events like Black Friday and Cyber Monday.
- Monitor Google algorithm updates, SERP features, AI-driven search trends, and evolving SEO best practices.
- Track key performance indicators including organic traffic, impressions, clicks, CTR, keyword rankings, conversions, and organic revenue.
- Analyze data using Google Search Console, Google Analytics 4 (GA4), and other SEO tools to identify improvement opportunities.
- Prepare regular SEO reports, dashboards, forecasts, and actionable recommendations for management.
- Collaborate with content creators, developers, paid media specialists, and e-commerce teams to align SEO efforts with overall business objectives.
- Manage SEO projects independently, prioritize tasks based on business impact, and continuously enhance organic search performance.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Computer Science, or a related field is preferred.
- 4 to 6+ years of professional SEO experience, with substantial hands-on work on e-commerce websites.
- Proven success managing SEO campaigns targeting the US market.
- Strong expertise in Shopify SEO, including product page optimization, category SEO, technical SEO, site architecture, and driving organic revenue growth.
- Proficiency in technical SEO, on-page and off-page optimization, content strategy, and advanced keyword research.
- Experience optimizing large product catalogs, complex e-commerce structures, and faceted navigation.
- Skilled in using SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, or equivalents.
- Working knowledge of Shopify SEO best practices, URL structures, canonical tags, redirects, and structured data implementation.
- Familiarity with HTML, CSS, JavaScript rendering, website crawling, and technical SEO diagnostics.
- Strong understanding of internal linking, backlink profiles, topical authority, search intent, and Google’s people-first content principles.
- Experience in SEO performance reporting, competitor benchmarking, conversion tracking, and data-driven decision-making.
- Knowledge of Core Web Vitals, mobile-first indexing, crawl budget optimization, and website performance improvements.
- Excellent analytical, problem-solving, communication, and project management skills.
- Ability to work independently, manage multiple priorities, and deliver measurable improvements in organic traffic, conversions, and revenue.

Preferred Qualifications and Benefits

- Familiarity with Google Merchant Center, product feeds, and organic product visibility is an advantage.
- Experience with Looker Studio, Excel, or Google Sheets for SEO reporting and analysis is preferred.
- Competitive salary package ranging from Rs150,000 to Rs200,000 per month.
- Opportunity to work on high-impact SEO projects in a dynamic digital marketing environment.
- On-site work location in Lahore with a general shift schedule.

This role offers a unique opportunity to lead SEO initiatives for a growing digital marketing agency focused on the US e-commerce market, leveraging your expertise to drive significant business growth.